Looking to expand your global beauty lineup with trending, high-performing Korean skincare? UMMA presents April 2025’s Top 5 K-Beauty bestsellers, selected by global buyer demand and viral consumer trends. 🥇 

1. Beauty of Joseon Revive Eye Serum: Ginseng + Retinal 30ml

Get Ready, Set, Glow! ✨
Say goodbye to dull eyes and fine lines with this K-Beauty game-changer.
If you’re looking for a lightweight K-Beauty eye serum to brighten dark circles and smooth fine lines, the Beauty of Joseon Revive Eye Serum is worth trying.

It absorbs quickly, feels gentle on sensitive skin, and helps improve under-eye elasticity without the heaviness of typical eye creams. Perfect for daily anti-aging skincare.

✅ Key Benefits

• – 10% Ginseng Extract: Revitalizes and firms tired skin
• – 2% Retinal: 11x stronger than retinol, smoothing fine lines without irritation
• – Macadamia Seed Oil & Niacinamide: Hydrates, calms, and brightens
• – Inspired by Hanbang: Traditional Korean herbal care meets modern anti-aging

✨ Why It Works
Ginseng isn’t just for energy — it’s a skincare powerhouse!
Paired with retinal, this duo delivers visible anti-aging results while keeping skin calm and hydrated.

💡 Did You Know?
In Korea, retinoids are nicknamed
“the reason dermatology clinics close” 😄 — they’re that effective!

💡 Perfect For: Retailers seeking the next viral K-Beauty hit

2. TIRTIR Milk Skin Toner 150ml

Dreaming of that flawless, dewy K-Beauty glass skin look?
The TIRTIR Milk Skin Toner is designed to give you instant hydration and natural brightness — the key steps to achieving smooth, radiant, and transparent-looking skin.

Infused with Niacinamide and Hyaluronic Acid, this lightweight brightening toner revives dull, dry skin without any stickiness, leaving you with a fresh, luminous glow.

✨ Why It Works for Glass Skin
Glass skin is all about hydration, clarity, and a healthy glow.
This toner delivers moisture and a subtle tone-up effect, creating that clear, light-reflecting finish — no makeup needed.

💡 Did You Know?
In K-Beauty skincare routines, a hydrating toner like this is essential for building layers of moisture — the foundation of true glass skin.

💡 Perfect For: Retailers targeting customers seeking Korean skincare glow solutions

3. SKIN1004 Madagascar Centella Poremizing Quick Clay Stick Mask 27g

Quick, Clean, Pore Perfection! 🌀

Looking for an easy K-Beauty pore care solution?
The SKIN1004 Poremizing Quick Clay Stick Mask combines the power of Pink Clay and Madagascar Centella for deep cleansing, sebum control, and soothing care — all in a convenient, mess-free stick format.

No more messy applications! Just swipe this K-Beauty clay stick mask, wait 5 minutes, and rinse for clearer, tighter pores and smoother skin.

✅ Key Benefits

• – Pink Clay + Kaolin: Deep pore cleansing & oil absorption
• – Madagascar Centella: Calms sensitive skin and strengthens the barrier
• – Peppermint Extract: Refreshing cooling effect & pore tightening

💡 Did You Know?
Portable clay stick masks are the latest trend in K-Beauty skincare — offering fast, effective pore tightening and oil control anytime, anywhere, without the mess of traditional clay masks.

💡 Perfect For:

• Oily & combination skin needing quick sebum control
• Fans of easy, travel-friendly pore care

4. KSECRET SEOUL 1988 Eye Cream: Retinal Liposome 4% + Fermented Bean 30ml

Power Up Your Eye Care! ⚡

Looking for a powerful K-Beauty eye cream to target deep wrinkles and loss of firmness?
Meet the KSECRET SEOUL 1988 Eye Cream, a potent anti-aging solution designed to smooth, firm, and rejuvenate your delicate eye area.

With 4% Retinal Liposome and nourishing Fermented Bean Extract, this high-performance cream delivers visible results—without the irritation typical of strong retinoids.

Rich yet fast-absorbing, it’s the perfect addition to your nightly skincare routine.

✅ Key Benefits

• – 4% Retinal Liposome: Stimulates skin renewal, reduces deep wrinkles, boosts elasticity
• – Fermented Bean Extract: Deep nourishment and soothing care for sensitive ski
  

💡 Did You Know?
In K-Beauty, fermented ingredients are prized for enhancing absorption and delivering nutrients deep into the skin—making your anti-aging routine even more effective!

💡 Perfect For: Retailers offering advanced K-Beauty anti-aging solutions

5. Anua Peach 70 Niacin Serum 30ml

Glow Like a Peach! 🍑✨
Tired of dull, uneven skin? The Anua Peach 70 Niacin Serum is your daily dose of radiance.

With 70% Peach Fruit Extract and 5% Niacinamide, this lightweight serum hydrates, brightens, and evens out skin tone — leaving you with a fresh, dewy glow that looks as sweet as it feels.

Perfect for all skin types, this clean, vegan formula absorbs in seconds without any stickiness.

✨ Why It Works
Peach isn’t just pretty — it’s packed with vitamins and antioxidants that nourish your skin from within.
Combined with niacinamide, this serum delivers a natural radiance without irritation.

💡 Did You Know?
In K-Beauty, the “peach glow” is all about achieving soft, luminous skin that looks effortlessly healthy — no makeup needed!

💡 Perfect For: Retailers tapping into the demand for clean, vegan K-Beauty glow products