Best Vegan, Cruelty-Free K-Beauty Brands for Sellers in 2025

Vegan beauty isn’t just a passing trend anymore; it’s become a must-have category in the global beauty market.

More and more shoppers are looking for transparent ingredients, cruelty-free formulas, and 100% vegan certification, which means demand for these products is growing fast.

K-Beauty has always been loved for its gentle ingredients and visible results, but lately, vegan-certified Korean skincare has been stealing the spotlight. Social media platforms like TikTok, Instagram, and YouTube are driving global buzz, with products selling out in the US, Europe, the Middle East, and Asia.

Thinking of expanding your store’s skincare and beauty lineup? Here are five of the best-selling Vegan Korean skincare products that are currently flying off the shelves.

TIRTIR Mask Fit Red Cushion

TIRTIR Mask Fit Red Cushion

Why Beauty Fans Love It:

  • 🔹 Delivers flawless coverage without caking or feeling heavy
  • 🔹 Suitable for sensitive skin
  • 🔹 Praised by reviewers for its comfortable, long-wear formula

 
If you’re looking for a vegan foundation for everyday use, this viral hydrating cushion foundation is a fan favorite. With a lightweight, buildable coverage, customers can expect a smooth and natural finish. They’ll love that natural, fresh look from sunup to sundown. TIRTIR’s iconic foundation also comes in 40 shades, so you can cater to a wide range of skin tones.

AXIS-Y Vegan Collagen Eye Serum

AXIS-Y Vegan Collagen Eye Serum

Why Customers Keep Buying It:

  • 🔹 Enriched with vegan collagen to firm and hydrate
  • 🔹 Lightweight, non-greasy texture perfect for daily use
  • 🔹 Visible brightening and smoothing results

 
The skin around the eyes needs extra care because it’s thinner and more prone to dryness, irritation, and signs of aging. This top-selling Korean vegan skincare eye serum is nourished with plant-based collagen that keeps the skin plump and hydrated. Many love its fast-absorbing formula that targets fine lines and dark circles while soothing the delicate eye area, removing all signs of puffiness from the night before.

House of HUR Purifying Cleansing Balm

House of HUR Purifying Cleansing Balm

Why This Product Stands Out:

  • 🔹 Vegan-friendly and gentle enough for sensitive skin
  • 🔹 Silky texture and fresh, clean finish
  • 🔹 Enriched with nourishing plant-based oils that prevent post-cleanse dryness

 
Effective skincare starts with a clean base, so if you’ve got a catalog of skincare products, you must have cleansing products on hand. This cleansing balm from House of HUR is a clean Korean skincare brand favorite, especially for evening double-cleansing routines. Its buttery texture melts away makeup and impurities, leaving your face free from any residue. The formula is infused with Strawberry and Cherry Fruit Extracts, which help balance the skin’s oil levels and leave it calm and hydrated.

Arencia Calendula Rice Mochi Cleanser

Arencia Calendula Rice Mochi Cleanser

Why Retailers Should Stock It:

  • 🔹 Gentle, nourishing formula for all skin types
  • 🔹 Infused with Cactus Stem Extract that locks in the skin’s hydration
  • 🔹 Includes Heartleaf Extract, a popular K-beauty ingredient with anti-inflammatory benefits

 
This unique, mochi-like cleanser is gaining attention for its soft texture and skin-calming benefits. It’s packed with soothing Calendula, a calming botanical that helps to reduce skin redness. Cactus Stem Extract nourishes skin cells, providing a healthy glow. It’s perfect for customers who want cruelty-free Korean skincare that feels as good as it looks. Reviewers praise its creamy lather and calming effect.

Mary&May Cica Soothing Sun Cream SPF50+ PA++++

Mary&May Cica Soothing Sun Cream SPF50+ PA++++

Why Customers Love It:

  • 🔹 Broad-spectrum sun protection with a non-greasy finish
  • 🔹 Centella-infused to calm and protect sensitive skin
  • 🔹 No white cast – perfect for darker skin tones

 
Sunscreens are a must-have for any morning skin care regimen. This vegan-friendly formula from Mary&May has become a social media favorite due to its unique organic formula and eco-friendly packaging. Its lightweight texture and skin-soothing Centella Asiatica make it ideal for daily wear without leaving a white cast. It’s a popular vegan K-beauty essential for customers with sensitive skin.

Reasons To Stock Vegan Korean Skincare From UMMA

Stocking vegan skincare in your inventory gives your eco-conscious customers more options to add to their beauty routines. If you’re looking for standout products for your eco-conscious shoppers, these top-of-the-line cruelty-free Korean skincare products feature clean, skin-nourishing ingredients that they’re sure to love.

These K-beauty brands are just some of the many Korean products going viral online. More people worldwide are learning about the benefits of Korean beauty products, with many becoming routine essentials and holy grails in countless beauty routines.

When you partner with UMMA to add Korean brands to your inventory, you gain a competitive edge through:

  • 🔹 Access to 180+ Clean Korean Skincare Brands: Choose a trusted distributor that connects you to over 180 top Korean beauty brands. Every product is sourced directly from the brand, guaranteeing product authenticity.

 

  • 🔹 Exclusive Wholesale Pricing: Boost your profits with competitive wholesale pricing. Members can also earn UMMA Points with every purchase and get access to exclusive promotions.

 

  • 🔹 Members-Only Shopping Platform: Enjoy a seamless wholesale experience that’s designed for resellers. Browse, shop, check out, choose shipping options, pay, and track your orders – all in one convenient platform.

 

  • 🔹 Trending Vegan K-Beauty Products: Stay ahead of consumer demand with Korean skincare and cruelty-free Korean brands that are proven best-sellers. Stocking up on products that beauty fans love can drive repeat sales and customer loyalty.

Tap into trending Korean cruelty-free brands without worrying about authenticity or supply chain issues. With UMMA, you can get the best of K-beauty products with ease.

UMMA Is Your Trusted Vegan K-Beauty Supplier – Sign Up Today!

Offering vegan and cruelty-free K-beauty brands in your store can open doors for new customers. These Korean brands provide clean and responsible beauty while delivering the high-performance results K-beauty is known for.

By stocking thoughtfully curated products from the best vegan Korean skincare, you can align your business with conscious shoppers and stay ahead of trends.

Register today to become an UMMA member and access great deals for over 5,000 in-demand K-beauty products.

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