“Nothing more, nothing less.”
True to its name, NEEDLY is a minimalist skincare brand built on the belief that effective skincare doesn’t require excess — only the essentials.
Each formula is designed with carefully selected, functional ingredients to target specific skin concerns, avoiding unnecessary additives that can irritate or overwhelm the skin.
✨ Since its launch, NEEDLY has gained strong traction in the Korean beauty market, loved for its gentle yet effective approach. Its clean, science-backed philosophy continues to resonate with consumers globally, especially those seeking simple, safe, and result-driven skincare.
👉 Starting from the second half of 2025, NEEDLY will be available in more countries, including the Middle East, where distribution restrictions have recently been lifted. Earlier this year, several previously restricted regions also reopened for wholesale supply.
✨ Additionally, most of NEEDLY’s core product lineup has already obtained or is in the final stages of obtaining key global certifications, such as CPNP (EU) and MoCRA (U.S.), allowing for safe and compliant distribution across major markets.
At UMMA, we help beauty businesses like yours discover brands that truly connect with modern skincare needs.
NEEDLY stands out as a highly repurchased, trend-forward brand for 2025, and is now available for competitive wholesale pricing through UMMA.
Limited Time Needly Giveaway with Wholesale Purchase
We at UMMA partner with brands like Needly to offer top-selling, quality-driven cosmetics to beauty sellers all around the world. For a limited time only – thanks to the courtesy of Needly – we are giving away Needly’s bestseller, pH Balancing Essence Lotion, Daily Toner Pad (with a wholesale purchase from UMMA). Stocks are limited, so hurry and claim your gift while supplies last!
[With any UMMA purchase] claim today’s bestseller by Needly, pH Balancing Essence Lotion, Daily Toner Pad*total 4EA(total value of $85)
Product Recommendations
1. Daily Toner Pad
This double-layered toner pad is designed to address multiple skin concerns in one simple step. It helps tighten pores, lock in moisture, soothe irritation, and even out skin texture and tone. Its generous size and hydrating formula make it ideal for daily use, even on sensitive skin.
🗣️ Real user reviews say:
“The pads are soaked with toner — super hydrating and never leave my skin feeling dry,”
“I love that it comes with a tweezer, so it’s clean and easy to use,”
and “The pad is big enough to cover my whole cheek — one is all I need each day!”
This toner pad remains a customer favorite for its hydration, hygiene, and generous size — perfect for daily use.
2. pH Balancing Essence Lotion
If your skin feels tight after cleansing or tends to react easily to irritation, this lightweight, pH-balanced essence lotion is the solution. Formulated to restore your skin’s natural balance, this essence contains panthenol and niacinamide to strengthen the skin barrier, deliver hydration, and improve texture — all without leaving a greasy finish. Its watery, quick-absorbing texture makes it ideal for daily use on oily, sensitive, or combination skin.
🗣️ Real user reviews say:
“It absorbs instantly and feels super gentle,”
“Perfect for layering and calming the skin,”
and “A great summer moisturizer that doesn’t clog pores.”
This product continues to trend as a go-to hydrating essence for sensitive skin lovers.
3. Face Light Oil
The Face Light Oil is created for those who experience oily yet dehydrated skin. This is a very common and dreadful skin condition with no answers – until now. The Face Light Oil by NEEDLY is a simple, one-step solution for unhealthy-looking skin. When the skin becomes dehydrated, the result is excessive oil and sebum formation. This eventually leads to acne. Skincare devotees are aware of this problem but the solution is seen for the first time in this face oil by NEEDLY.
🗣️ Real user reviews say:
Reviews on Lazada confirm that the product gives what it promises. It is trending for staying true to its promise of ultimate moisture from within the skin surface.
NEEDLY is Now Available for Wholesale at UMMA!
NEEDLY products are in high demand worldwide for their clean formulations and proven results. Add this rising K-beauty brand to your catalog and elevate your business with what today’s consumers truly want.
👉 Sign up now on UMMA to access the most competitive wholesale pricing and exclusive brand support.
