Why Collagen Is the Viral Ingredient Taking Over K-Beauty in 2025

Collagen has officially gone viral. From TikTok skincare routines to beauty reviewers on YouTube and Instagram, this ingredient is once again at the center of the global K-beauty conversation.

Open TikTok and you’ll see hashtags like #CollagenRoutine and #FirmingMask racking up millions of views, while beauty creators on YouTube are all saying the same thing: “Lately, my glowing skin secret is collagen.”

Collagen skincare has been around for years, but Korean brands are giving it new life with advanced formulas, fun textures, and results that fans can actually see. For K-beauty retailers, this renewed attention means one thing: Collagen-based products are high-demand items that deserve a spot in your store.

Top K-Beauty Collagen Masks to Stock in 2025

Here are some of the top-rated Collagen masks your customers are searching for in 2025.

MEDICUBE – PDRN Pink Collagen Gel Mask (28g x 4ea)

This soothing pink hydrogel mask helps restore elasticity and hydration in tired skin. It was featured in an Elle magazine list of Collagen face masks loved by experts.

Benefits:

  • 🔹Contains Hydrolyzed Collagen and PDRN, another viral ingredient, to improve firmness and reduce dullness
  • 🔹Cooling Hydrogel texture calms sensitive skin and infuses moisture deep into the skin
  • 🔹Supports smoother, plumper skin after each use

 
Why Beauty Fans Love It:

Reviewers praise how fresh and firm their skin feels right after removing the mask. It’s often recommended for those who want visible results without irritation. The mask also changes from opaque pink to transparent after a few hours of wear, indicating that the product has been absorbed by the skin, which helps users determine when to remove it.

EQQUALBERRY – Collagen Pore-Tight Up Hydrogel Mask (30g x 4ea)

This refreshing Hydrogel mask helps tighten pores and boost elasticity.

Benefits:

  • 🔹Enriched with easily absorbed Collagen molecules that are smaller than pores and 13 types of Peptides to improve skin texture and strength
  • 🔹Contains vegan PDRN, an alternative to traditional salmon PDRN
  • 🔹Hydrogel formula locks in moisture and delivers nutrients more effectively

 
Why Reviewers Praise It:

Many users share that it gives their skin a firmer, lifted look and reduces the appearance of pores. It’s also ideal for those who don’t want to spend too much time on skincare, as the mask only needs to be left on for one hour.

Anua – Peach 70 Niacin Brightening Collagen Mask (38g x 4ea)

This juicy sheet mask from viral skincare brand Anua has become a social media hit for its fun scent and quick results.

Benefits:

  • 🔹Made with 70% Peach Extract to soften and hydrate the skin
  • 🔹Contains Niacinamide for brightening and low molecular Collagen for a fresher, firmer, and more moisturized complexion
  • 🔹Color-changing technology tells users when ingredients have been absorbed by the skin

 
Why Beauty Lovers Recommend It:

This mask has gone viral for giving that “glass skin” look after just one use. Reviewers often highlight its pleasant fragrance and the visible glow it leaves behind. It’s the perfect pick for customers who enjoy skincare that’s not only effective but also fun to use.

Abib – Collagen Gel Mask Sedum Jelly (35g x 4ea)

This unique jelly-type mask is filled with hydrating essence that leaves the skin feeling soft and firm.

Benefits:

  • 🔹Contains Collagen and Sedum Extract to restore moisture and elasticity
  • 🔹The formula includes Vitamin C for skin brightening
  • 🔹Jelly texture hugs the skin tightly for better absorption

 
Why Reviewers Love It:

Many beauty fans, especially on Skintok, swear by it and even call it their “holy grail” mask.  Reviews say it gives their skin a fresh, dewy glow, and that 20 minutes is all it takes to see results. It’s also vegan and cruelty-free, making it a must-stock if you’re looking to cater to ethical skincare fans.

Abib – Collagen Gel Mask Jericho Rose Jelly (35g x 4ea)

This nourishing gel mask uses botanical extracts to boost elasticity and moisture.

Benefits:

  • 🔹Infused with Rose of Jericho Extract and 100,005 ppm of Fermented Collagen for firming and hydration
  • 🔹Helps protect the skin barrier while improving texture
  • 🔹Rich gel formula leaves the skin smooth and refreshed

 
Why Beauty Fans Rave About It:

Reviewers share that it leaves the skin noticeably softer and more supple. The natural ingredients and eco-friendly concept appeal to shoppers who prefer clean, gentle skincare.

ROUND LAB – Camellia Deep Collagen Firming Gel Mask (34g x 4ea)

This firming mask helps improve elasticity and hydration for a more youthful look.

Benefits:

  • 🔹Contains Camellia Extract to nourish and Collagen to firm the skin
  • 🔹Features HPR, a next-generation Retinol that reduces the appearance of fine lines and wrinkles without irritation
  • 🔹Gentle enough for sensitive skin

 
Why It’s Popular:

Many reviews mention that it feels like a “spa treatment at home.” The elegant packaging and rich hydration make it ideal for mature skin and premium retail collections.

FAQs About Korean Collagen Skincare Products

Q1: Why should retailers stock collagen skincare in 2025?

Collagen products are one of the fastest-growing trends in the Korean beauty industry. They attract a wide range of shoppers, especially those who want firmer, glowing skin. Because these products deliver visible results and have strong online buzz, they tend to sell quickly both online and in stores.

Q2: Who can use collagen in Korean skincare?

Korean Collagen products are suitable for all skin types, but especially those with dryness, dullness, or early signs of aging.

Q3: How often should collagen masks be used?

Most Korean skincare brands recommend using them two to three times a week for the best results.

Discover Trending Korean Collagen Skincare Products

UMMA helps retailers stay ahead of skincare and beauty trends by offering access to over 120 Korean beauty brands and more than 5,000 SKUs. All products are sourced directly from official vendors in Korea, guaranteeing authenticity and freshness. Plus, with our U-Quick service, you can enjoy low MOQs and fast shipping within 48 business hours for in-stock items.

Access wholesale prices on Korean skincare products and stock the collagen masks that beauty lovers can’t stop recommending. Sign up with UMMA today!

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