What do today’s Gen Z skincare obsessions all have in common?
A quick look at the top three most-talked-about serums in K-beauty communities reveals three recurring themes: multi-functionality, vegan-friendly formulas, and that all-important “shareability” on social media. These aren’t just product features; they’re the very values Gen Z looks for when choosing their beauty staples.
That’s why today’s K-beauty bestsellers are more than skincare; they’ve become symbols of the Gen Z lifestyle. And the products we’re about to introduce are perfect examples of that trend.
Gen Z Korean Skincare Faves You Need to Stock
The following are some of the most talked-about K-beauty products right now. The items on this list have great reviews and generate social media buzz, making them excellent additions to your store’s inventory.
Dr. Althea 345 Relief Cream
This cream first blew up on TikTok in 2024 and continues to be a popular product among Gen Z K-beauty enthusiasts. TikTok influencers and Redditors love Dr. Althea Relief Cream for its barrier-repairing abilities and gentle, soothing ingredients.
Why Gen Z loves it:
- 🔹 All-in-one formulation suitable for all skin types
- 🔹 Skincare multitasker — it nourishes, soothes, calms, and brightens skin
- 🔹 Contains Centella Asiatica Extract, a popular K-beauty ingredient that soothes irritation
- 🔹 Certified vegan-friendly; free from parabens, artificial dyes, and fragrances
- 🔹 Lightweight and ideal for layering or warm-weather use
Arencia Fresh Green Rice Mochi Cleanse
Described by K-beauty enthusiasts in reviews and posts as “worth the hype,” this cushiony cleanser is proven to deep-clean skin of oil and impurities.
Why Gen Z loves it:
- 🔹 Effective but gentle enough for daily use, even on sensitive skin
- 🔹 Can be used as a face mask to help clear clogged pores and improve skin texture
- 🔹 Infused with 34 natural extracts, with no water added
- 🔹 Includes antioxidant-rich Green Tea to calm redness and protect from sun damage
- 🔹 Mochi-like texture makes washing your face fun
- 🔹 Artisanal, handmade formula and vegan-friendly
Eqqualberry Vitamin Illuminating Serum
This glow serum is one of Eqqualberry’s most loved products and a hit among Gen Z customers. Reviews on e-commerce marketplaces and social media often mention its skin-brightening effect, and some claim that results are visible after just seven days of use.
Why Gen Z loves it:
- 🔹 Targets several skin care concerns at the same time — dark spots, dryness, and rough patches
- 🔹 Packed with proven skin-brightening ingredients, including 40% Acerola Extract, 4% Niacinamide, and Arbutus
- 🔹 Includes eight types of Hyaluronic Acid to hydrate skin
- 🔹 Lightweight and easily absorbed
SKIN1004 Madagascar Centella Poremizing Quick Clay Stick Mask
This innovative clay mask is another Korean skincare product that is making waves online. Gen Z K-beauty fans love the mess-free application as well as its proven benefits for oily and textured skin.
Why Gen Z loves it:
- 🔹 Contains powerful vegan ingredients, including Pink Himalayan Salt, Centella Asiatica Extract, Red Bean Powder, and Kaolin Clay
- 🔹 Multitasking formula that removes excess sebum and minimizes the appearance of pores
- 🔹 Infused with 30% moisturizing essence to keep skin soft and soothed
- 🔹 Portable and perfect for travel
- 🔹 Frequently appears on TikTok influencers’ videos as an essential skincare product
Medicube Collagen Night Wrapping Mask
Last but not least on this list of top K-beauty products, Medicube’s Collagen Night Wrapping Mask is a holy grail product for Korean mask pack fans. It delivers collagen to the skin and creates a protective barrier that locks in moisture overnight.
Why Gen Z loves it:
- 🔹 Requires little effort or time to apply but delivers great results
- 🔹 Users put the mask on before sleeping, then wake up with glowing skin
- 🔹 Removing the mask in the morning is just as easy — it peels off in one piece
- 🔹 Packed with Hydrolyzed Collagen to improve skin elasticity and Peptides for a stronger skin barrier
- 🔹 Clinically tested to be safe for sensitive skin
What Gen Z Is Looking for in Skincare
To choose the right products to stock for Gen Z shoppers, it’s important to know what they prioritize. Offering products that meet their needs and align with their values allows you to serve your customers better while boosting sales.
- 🔹 Transparency: Gen Z prefers brands that are open about the ingredients they use. They like clear labels and simple messaging.
- 🔹 Skinimalism: Gen Z consumers prefer multitasking products that are easy to integrate into their routines.
- 🔹 Sustainability: Many Gen Z consumers care about the impact of their skincare and beauty habits on the environment. Products with eco-friendly packaging and cruelty-free claims resonate strongly with this group.
Start Stocking Gen Z Favorites Today
Gen Z is rewriting the beauty playbook, setting new trends and driving their favorite products to viral status. Offering a selection of top Korean beauty products that offer what this generation values, like clean ingredients and visible results, can help your store stay relevant and competitive.
UMMA gives you access to over 120 top K-beauty brands and more than 5,000 SKUs sourced directly from official vendors in Korea, so that you can trust their authenticity. With our U-Quick service, you can enjoy fast shipping and low MOQs on in-stock items.
Register today at UMMA to gain access to wholesale pricing and a growing catalog of K-beauty favorites that younger shoppers can’t get enough of.
