Korean cosmetics have taken the world by storm, captivating beauty and skincare enthusiasts with their natural formulas and attractive packaging. Today, plenty of Korean cosmetic brands have a large following of supporters who swear by their products.
This blog lists some of the most popular Korean cosmetic brands and their best-selling products. These products may be a must-have cosmetic product for K-beauty fans in your market, so consider adding these popular Korean cosmetic brands to your store.
Top Korean Popular Cosmetic Brands & Best-Sellers
1. IsNtree: Hyaluronic Acid Watery Sun Gel
IsNtree is a green beauty brand that creates skincare products with natural ingredients safe for the skin. With locally sourced ingredients and sustainable packaging, it’s one of the popular Korean cosmetic brands that eco-conscious buyers love.
One of its best-selling products is the Hyaluronic Acid Watery Sun Gel. This eight-layer sunblock dual functions as a moisturizer and a sunscreen. Its watery gel texture helps users avoid the sticky sensation and white cast that can make their skin look ashy or makeup look cakey. This is suitable as an everyday sunscreen and can be applied on dry and sensitive skin.
2. Numbuzin: No.3 Softening Serum
Numbuzin is a skincare brand known for its multi-step products that can be mixed and matched to create the proper nourishment your skin needs. No matter your biggest skin concern, you can use a customized number serum to get the best results.
One of Numbuzin’s most popular products is the No.3 Skin Softening Serum. Designed to nourish bumpy, rough, and dry skin, it evens the texture and promotes younger and more elastic skin cells to create softer and smoother skin.
3. Some By Mi: Retinol Intense Advanced Triple Action Eye Cream
Some By Mi focuses on developing clinically proven, natural, and gentle formulas that target specific skin concerns like acne, hyperpigmentation, and dullness. With its wide range of products made with effective ingredients, Some By Mi has gained a loyal fanbase worldwide.
For those who want an intensive night routine for their skincare, their Retinol Intense Advanced Triple Action Eye Cream is a popular addition. It contains retinol, collagen, and peptides, three ingredients designed to moisturize and restore the sensitive skin around your eyes from the signs of aging. It’s suitable for sensitive skin and is clinically proven to deliver significant results after four weeks.
4. Goodal: Green Tangerine Vita C Dark Spot Tone Up Cream
Goodal uses natural and botanical ingredients processed through traditional and modern skin care practices. The brand is designed for mild, natural, and clean beauty and uses fresh ingredients sourced from Korea.
The Green Tangerine Vita C Tone Up Cream is one of their most in-demand products. It treats dark spots and other blemishes on the skin by promoting healthier skin cell growth. It also provides a natural sunscreen with SPF50 to protect your skin from the harmful skin-aging effects of UV rays. Users can apply it before makeup for a natural-looking flawless complexion.
5. Heimish: All Clean Balm
Unlike other multi-step skincare brands, Heimish takes a minimalistic yet practical and effective approach to skincare. They focus on simplicity and functionality in their formulations, offering a range of gentle and nourishing products that are designed to improve skin health and create a natural, radiant complexion.
The All Clean Balm is their best-selling product and is a must-have for those who are always on the go. After a long day of wearing makeup and exposing facial skin to external factors, this cleansing balm removes makeup and impurities faster. There’s no need to double cleanse when this balm works on waterproof makeup, offers low irritation and makes cleansing quick and easy.
6. A’pieu: Raspberry Hair Vinegar
A’pieu has gained popularity among the vibrant, energetic, and passionate young crowd. The affordable brand offers easy and effective products from skincare, makeup, hair care, and body care – perfect for the everyday teenager or young adult.
Give your users an all-in-one solution for scalp care and hair care with A’pieu’s Raspberry Hair Vinegar. Its low-pH balance gently removes the flakes and restores the damage of an alkalized scalp. With healthier roots and additional nutrients from the hair vinegar, users can achieve lusciously soft hair with a light, natural raspberry scent.
7. MISSHA: M Perfect Cover BB Cream SPF42 PA+++
MISSHA strives to provide safe and effective cosmetic solutions for skin, hair, body care, and makeup. Those with sensitive skin and those worried about allergens and other ingredients can appreciate MISSHA’s simple formulas that only add the necessary ingredients. Their carefully selected ingredients and custom absorption technology help their customers achieve their desired results.
The M Perfect Cover BB Cream is a popular recommendation on platforms like TikTok. Combining skincare and makeup into one product, the BB cream evens skin tone with its medium to high coverage. If you’re stocking up to keep this product in store, ensure you have various shades in stock to cater to customers of different skin colors.
8. ETUDE: My Lash Serum
ETUDE has gained a following of confident individuals who want to show off their artistic expression in flawless makeup styles. With a range of products for skincare, makeup, nails, hair, and body, the ETUDE brand is all about bringing your best self forward.
ETUDE’s My Lash Serum is an easy and comfortable way to grow naturally long and stronger lashes. By applying biotin serum to clean lashes every night, users can see stronger and healthier lash growth with regular use. Perfect for users who love eye makeup and want to enhance their eye features without installing eyelash extensions.
9. Rom&nd: Juicy Lasting Tint
Founded with the Korean YouTuber Saeron Min (also known as Gaeko of Gaeko’s Open Studio), Rom&nd offers high-quality cosmetic products that highlight every user’s natural beauty.
One of their most popular products is the range of Juicy Lasting Tints, a collection of lip tints available in various finishes and shades. The original series of Juicy Lasting tints offers four vivid colors that achieve a glossy look without the sticky feeling. Alternatively, you can choose any other Juicy Lasting Tint series, providing 16 colors and finishes that go well with different styles.
10. CLIO: Sharp So Simple Waterproof Pencil Liner
Designed as a brand that celebrates women, CLIO was made to help women create and challenge new versions of themselves. CLIO’s cosmetics suit everyday and professional makeup with stylish colors and product quality.
Users love CLIO’s Sharp So Simple Waterproof Pencil Liner, a vivid eyeliner pencil in six shades. Not everyone is a master of creating the perfect eyeliner, and this pencil’s thin and soft strokes and anti-shake features make it easy to use for beginners.
Find the Best Korean Cosmetic Brands at Competitive Wholesale Prices at UMMA
Plenty of Korean popular cosmetic brands are in demand by fans worldwide for quality skincare and makeup products. These are some of the top Korean brands’ best-selling items, so consider adding these to your store to maximize your revenue.
At UMMA, we provide sourcing solutions for global sellers tapping into their market’s demand for authentic Korean cosmetics. We work with official brands and authorized vendors in Korea and offer competitive wholesale prices to help sellers maximize their sales.
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