In Korea, May is known as Family Month, a time to honor family and close relationships. Inspired by this tradition, we’re excited to launch a special campaign introducing UMMA’s Family Brands.
What Are Umma’s Family Brands?
UMMA’s family brands are some of the most famous Korean brands with loyal followings in the global beauty market today. These include your most beloved: Beauty of Joseon, SKIN1004, TIRTIR, iUNIK, House of Hur, and LAKA.
For the duration of May Family Month, our campaign will allow you to stock up on the best of the best products by these brands at a rate you will never believe! (Plus, enjoy a bonus offer from our guest star brand, KAINE.)
What Are the Benefits?
You’ll receive a 3% discount coupon — limited to one use per person.
How Do I Participate in This Campaign?
- Add the Family Promotion Event products to your cart.
- You can include other products in the same order.
- The 3% discount applies only to Family Promotion Event products and is valid for a single order.
- Be mindful of the maximum purchase limit for each product. Check the details before placing your order!
The products can be found in the Best Seller slot section!
So, which products let you enjoy all these amazing benefits? Take a look below!
Beauty of Joseon
This K-beauty brand combines hanbang(traditional Korean herbal medicine) with modern skincare to create gentle, skin-friendly products. Beauty of Joseon has been loved in Korea for years, but recently blew up globally thanks to TikTok. Here are the best sellers, ready to shine on your featured shelf:
RELIEF SUN: RICE + PROBIOTICS 50ML
RELIEF SUN: RICE + PROBIOTICS is a broad-spectrum organic sunscreen with SPF 50+ PA++++ to protect skin against UVA and UVB rays. This product is known as the one that started it all for Beauty of Joseon. It exploded in popularity thanks to TikTok influencers raving about its lightweight texture, invisible finish, and ability to hydrate while protecting the skin.
Serum-like in consistency, it absorbs easily into the skin without clogging pores or leaving an unflattering white cast. It also includes skin-soothing and moisturizing ingredients like Oryza Sativa Rice Extract and Niacinamide to promote a healthy glow.
REVIVE EYE SERUM: GINSENG + RETINAL 30ML
Another cult favorite, Beauty of Joseon’s REVIVE EYE SERUM: GINSENG + RETINAL, regularly features on top skincare product lists for 2025. With thousands of positive reviews, this eye serum is one of the brand’s most well-loved products.
This eye serum features retinal, which research has shown to be effective in improving the appearance of fine lines, wrinkles, and blemishes, and ginseng, which soothes and hydrates sensitive skin under the eyes.
SKIN1004
In Korean, the number ‘1004’ is pronounced the same as the word for ‘angel’: ‘cheonsa’, making ‘SKIN1004’ a symbolic name that translates to ‘Skin Angel.’ The name aptly reflects the brand’s mission to offer products that soothe, heal, and protect the skin with gentle yet effective formulations.
SKIN1004 is known for using the herb Centella Asiatica, sourced in Madagascar, in all of its products. Centella Asiatica is a trending skincare ingredient backed by extensive research for its antioxidant, anti-inflammatory, and hydrating properties.
It’s tough to choose which of their products are the top sellers, but here are some excellent choices with exclusive benefits at UMMA’s K-beauty wholesale shop:
MADAGASCAR CENTELLA TONE BRIGHTENING CAPSULE AMPOULE 100ML
Trending on major retail platforms like Olive Young and Amazon, this brightening and calming capsule ampoule has elicited countless positive reviews from satisfied users. “Amazing glow and hydration” and “Holy Grail!” are typical comments from those who’ve used this product.
The Madagascar Centella Tone Brightening Capsule Ampoule contains skin-brightening 4% Niacinamide and 2% Tranexamic Acid, as well as encapsulated Madewhite™ microbeads to lighten dark spots.
MADAGASCAR CENTELLA LIGHT CLEANSING OIL 200ML
Many K-beauty fans prefer light, oil-based cleansing oils, as they’re gentler on the skin than alcohol-based makeup removers, which can often cause dryness and irritation. What’s more, many Korean cleansing oils not only remove sunscreen, makeup, and impurities but also offer skin-nourishing benefits.
For instance, the Madagascar Centella Light Cleansing Oil is composed of Centella Oil and six botanical oils, including Bergamot, Sunflower, Olive, and Jojoba. Together, these ingredients deeply nourish, soothe, and hydrate the skin, as well as fight against free radicals that cause skin aging.
TIRTIR
Korean brand TIRTIR is fast-growing in popularity, thanks to its amazing foundation cushions, which deliver that coveted “glass skin” finish. TIRTIR has won the hearts of skincare and makeup fans not only in its home country but also in Japan, North America, and Southeast Asia.
TIRTIR has made its way beyond TikTok to the red carpet, with Hollywood celebrity Olivia Wilde wearing the brand’s viral red cushion foundation at the 2024 Academy Awards Gala. Her stylist selected it for its lightweight feel and full coverage.
As you might have guessed, here are the top two products available with exclusive benefits for May Family Brand Month at UMMA:
This popular cushion foundation has earned many awards thanks to its incredible ability to cover blemishes and redness for up to 72 hours. It’s also sweat-proof, transfer-proof, and smudge-proof, making it a must-have for K-beauty fans who want a long-lasting foundation for all-day wear. Named for its red antioxidant ingredients, Mask Fit Red Cushion hydrates and plumps the skin for a more youthful, radiant appearance.
As any makeup enthusiast knows, skin prep is essential for a flawless base. Fortunately, TIRTIR offers the Milk Skin Toner, a hydrating and brightening toner that helps smooth and soften the skin. It features powerhouse ingredients like Glycyrrhiza Glabra Root Extract, which fights inflammation and soothes troubled skin, and Ceramide and Adenosine, which strengthen the skin barrier and boost elasticity.
iUNIK
iUNIK stands for “Ideal, Unique, Natural, Ingredients, Know-how,” and true to its name, the brand focuses on simple, no-fuss skincare that works. Founded in 2017, iUNIK uses gentle, natural ingredients to create effective products for all skin types. The brand has gained a loyal following worldwide thanks to its soothing, hydrating formulas without unnecessary additives.
And the top 2 best sellers ready with amazing benefits at UMMA are:
BETA GLUCAN DAILY MOISTURE CREAM 60 ML
For K-beauty lovers, dewy, clear skin is the ultimate goal, and this moisture cream gets them one transformative step closer to that flawless glow. Formulated with 30,000ppm Beta-Glucan, which is even more hydrating than Hyaluronic Acid, and Centella Asiatica Extract, this product locks in moisture, improves skin elasticity, and calms reddened, irritated skin.
BETA GLUCAN POWER MOISTURE SERUM 50 ML
Serums are a crucial step in the classic 10-step Korean skincare routine, and this one from iUNIK is one of the most popular serums today. It’s packed with 400,000 ppm Beta-Glucan, non-comedogenic, and fragrance-free. If your customers include Millennials and those in a mature age group, keep this in stock, as it’s best for those with aging and dry skin.
KAINE
KAINE is a vegan, cruelty-free Korean skincare brand that focuses on clean beauty and sustainability. The name comes from the Greek word for “new,” reflecting the brand’s fresh approach to skincare. Every product is EVE VEGAN certified and made with more than 90% EWG Green-rated ingredients. Popular among eco-conscious beauty enthusiasts, these Kaine wholesale beauty products are available at special prices this month.
These best sellers come with one-time exclusive benefits, available only at UMMA:
K-beauty products containing caffeine are gaining popularity, especially among students and working professionals with stressed or mature skin. Kaine’s Caffetinal Cream contains a combination of wrinkle-fighting Retinal and Caffeine. The latter is said to reduce puffiness, boost skin firmness, and brighten the complexion.
ROSEMARY RELIEF GEL CLEANSER 150 ML
Formulated for individuals with acne-prone skin, this gel cleanser effectively removes dirt and impurities. Its key ingredient, 5% Rosemary Leaf Extract, soothes troubled skin while 0.45% BHA (Salicylic Acid) gently removes dead skin cells for a brighter, smoother complexion.
House of Hur
Created by Korean beauty influencer Sunny Dahye, House of Hur is a brand that celebrates natural beauty and self-expression. With a commitment to cruelty-free formulas and sustainable practices, House of Hur is all about looking good without harming the planet.
Exclusive benefits for this brand won’t last! Claim your wholesale stock now and enjoy these limited-time, limited-quantity offers at UMMA:
MOIST AMPOULE BLUSHER
Blush is a viral makeup item on TikTok, thanks to celebrities like Sabrina Carpenter and trends like the Cherry Blossom blush. House of Hur’s Moist Ampoule Blusher helps keep your customers on trend with its wide range of colors, hydrating properties, and excellent pigmentation.
The following shades and sizes are available at a discount the entire month of May if you purchase these Korean beauty products wholesale from UMMA.
- Ruby Red 10 ML
- Ruby Red 20 ML
- Pink Rosie 10 ML
- Pink Rosie 20 ML
- Berry Purple 10 ML
- Berry Purple 20 ML
WEIGHTLESS SUN FLUID 50ML SPF 50+ PA++++
Reviewers swear by this sunscreen’s barely-there feel, calling it “truly weightless.” Its creamy consistency makes application easy, while ingredients like Jeju Yuja Extract and New Zealand Honey Extract offer hydrating and brightening benefits.
LAKA
LAKA is Korea’s first gender-neutral makeup brand, created to break beauty barriers and stereotypes. With minimalist, easy-to-use products like their Smooth Lip Tint and Just Eye Palette, LAKA encourages people of all genders to express themselves however they want. And the reward for best sellers go to:
FRUITY GLAM TINT
Shiny lips are back in style, and this lightweight tint from LAKA lets your customers get in on the trend for a fraction of the cost of lip gloss from luxury brands. For even more savings, order wholesale beauty products from UMMA in May and get discounts on a wide range of shades, including:
Explore more shades on sale here.
SOOTHING VEGAN LIP OIL #CALMING PURPLE 4.5ML
The LAKA Soothing Vegan Lip Oil in Calming Purple is a lightweight, non-sticky lip oil designed to hydrate and soothe dry, dull lips. Infused with over 100,000ppm of Jojoba Seed Oil, along with botanical extracts like Blueberry, Eggplant, Aloe Vera, and Holy Basil, it delivers deep moisture and a glossy finish without any stickiness.
Stock Up on Trending K-Beauty Products From UMMA Family Brands
Yes, the featured Family Brands with exclusive, limited-time benefits and limited stock already seem unbeatable — but there’s more!
Explore even more K-beauty wholesale options on our seller members-exclusive ecommerce platform.
Sign up and shop now before it’s all gone!
