Milky toners are creamy, lightweight formulas that hydrate and soften the skin while creating a radiant, dewy finish. They sit somewhere between a toner and an essence, providing hydration and nourishment without heaviness. This makes them especially popular with beauty fans looking to achieve the coveted “glass skin” effect.
Milky toners have long been a staple in Korean skincare. Now, they’re trending not just in Asia but also worldwide as a must-have product for glowing, moisturized skin.
Below, we highlight four of the best milky toners available on UMMA. Handpicked for their innovative formulations, positive reviews and strong customer demand, these products are sure to fly off your shelves.
What Makes Milky Toners So Popular?
Korean toners generally come in three types: balancing, exfoliating, and hydrating. Milky toners are hydrating, filled with moisturizing and nourishing ingredients. Some milky toners have skin-calming properties, while others help lighten dark spots for a more even complexion.
Different toners are best for different skin types. Some toners have AHA/BHA ingredients like Salicylic Acid, which has cleansing effects great for those prone to acne breakouts. In contrast, Korean milky toners are soothing and moisturizing.
Their lotion-like consistency sinks into the skin quickly, leaving it plump and refreshed. They’re often used as the first hydrating step after cleansing or layered several times for added hydration.
These toners are especially loved for their ability to help achieve “glass skin,” a hallmark of Korean beauty. Social media has helped boost their popularity outside of South Korea. Beauty fans and influencers on TikTok and Instagram with massive followings spotlight their “holy grail” milky toners, demonstrating how they’re used.
The Best Milky Toners To Stock Now
These four milky toners are among the most sought-after products in the K-beauty world today. Frequently featured in viral skincare haul and tutorial videos, they’re loved by users for delivering visible results.
Stocking these products is a smart way to appeal to many customers. The toners below also come from trusted brands with strong name recognition, making them easy to recommend and promote online or in-store.
Anua Rice 70 Glow Milky Toner (250ml)
This ultra-hydrating toner features 70% Rice Extract sourced from Korean-grown rice. It helps brighten and moisturize the skin while maintaining a lightweight, milky texture that absorbs without stickiness.
The fragrance-free formula includes Niacinamide and Ceramides for brightening and hydration, making it a gentle yet effective choice for sensitive or dull skin. It also has Sodium Hyaluronate and Betaine to soothe inflamed skin.
Many reviewers love how soft and bouncy their skin feels after using it. It’s often described in reviews as a staple in brightening routines, especially for those with uneven skin tone, irritation and dryness. This product’s popularity and Anua’s focus on clean, organic ingredients – a priority for many customers – make this a smart SKU to stock.
TIRTIR Milk Skin Toner (150ml)
TIRTIR’s Milk Skin Toner is a creamy but fast-absorbing toner that delivers brightening and hydration in one step. The formula features 2% Niacinamide, Milk Protein, Rice Bran Extract, Panthenol and Ceramides to improve skin tone and texture. It calms the skin while creating a smoother, glowier finish.
Often called a “mochi skin essential,” this toner is trending on TikTok and other platforms for its ability to transform dull or uneven skin texture. Shoppers say it leaves their skin soft, hydrated and visibly brighter. TIRTIR’s viral popularity and proven results make this a great choice for beauty stores and e-commerce shops aiming to tap into skincare trends.
I’M FROM Rice Toner (150ml)
With 77.78% Yeoju Rice Extract, this dual-layer milky toner from I’M FROM nourishes and hydrates the skin for up to 24 hours. The shake-to-activate formula also includes Niacinamide and Adenosine to calm the skin, brighten the complexion and strengthen the skin barrier over time.
It’s a cult favorite for a reason. The first viral rice toner on TikTok, this product is praised for its ability to soothe irritation and lighten hyperpigmentation for glowy, dewy skin. I’M FROM is also known for clean ingredient sourcing and vegan formulas, which many eco-conscious customers look for.
Beauty of Joseon Glow Replenishing Rice Milk (150ml)
Inspired by traditional hanbang (Korean herbal medicine), this toner from Beauty of Joseon combines Rice Extract, Rice Amino Acids and Alpha-Arbutin to brighten skin and replenish its moisture. It also contains other nature-derived ingredients like Japonica Root, Fig Fruit, Centella Asiatica and Cocoa Seed Extracts
This product is a dual-layer toner like the I’m From Rice Toner. The first layer is rice-infused fluid, while the second is a powder layer that targets oiliness and clogged pores, so skin looks dewy, not greasy.
Users say it gives their skin a luminous finish, and many say the results are nearly instant. The toner doesn’t leave a sticky residue, making it easy for users to layer it with other K-beauty products or wear it under makeup.
Like many other Beauty of Joseon products, the Glow Replenishing Rice Milk is popular among K-beauty enthusiasts. When it comes to toners, it’s among the most talked-about on TikTok. It also appears on various bestseller lists.
FAQs About Milky Toners
Here are some common questions customers ask when shopping for milky toners:
Q: What skin types are Korean milky toners good for?
A: They’re especially great for dry, sensitive, or dull skin. Many are fragrance-free and layer well with other products.
Q: Can I use a milky toner daily?
A: Yes! These toners are gentle enough for daily use and can be layered multiple times.
Q: How is it different from a regular toner?
Unlike watery toners, milky toners are rich in moisturizing ingredients. They act as a toner and a light moisturizer in one, making them perfect for hydrating and simplified skincare routines.
Register To Shop Wholesale at UMMA
If you’re building a solid lineup of top-selling Korean skincare products, the best Korean milky toners deserve a place in your inventory. They suit a wide range of skin types and deliver results that are easy to showcase in-store or online.
UMMA offers milky toners and other top-selling skincare products from Korean brands. From established names in K-beauty like Dr.JART+ and COSRX to newer, buzzworthy brands like Numbuzin and Chasin’ Rabbits, we offer an extensive selection to choose from.
Every purchase comes with a Certificate of Authenticity, so you can be sure you’re giving your customers genuine Korean beauty products.
Ready to bring these in-demand toners to your store? Register as a UMMA member to unlock:
- 🔹 Access to products from over 180+ curated Korean skincare and makeup brands
- 🔹 Fast shipping on in-stock U-Quick items (ships in 48 business hours)
- 🔹 Low wholesale prices and exclusive benefits
Signing up is free. Join UMMA now to browse the full collection of glow-boosting milky toners and more K-beauty bestsellers.
