Illuminating Beauty: Dive Into the Best Korean Brightening Serums for a Glowing Complexion

Maintaining healthy skin is key to achieving bright and glowing skin. That’s why many skincare fans are turning to Korean products, known for their effective organic formulas that brighten and nourish the skin.

Brightening serums are particularly popular among the best Korean brightening products. These serums are designed to reduce dark spots, even out skin tone, and give the skin a healthy, luminous glow. Offering high-quality Korean brightening serum products can attract more customers looking for authentic products trending online. 

If you want to add the best Korean brightening serum products to your store’s inventory, these are our top recommendations that you can order from UMMA today. 

Best Korean Brightening Serum Products

These are some of the best Korean brightening serums to help your customers achieve a glowing complexion

Axis-y Dark Spot Correcting Glow Serum Corrects & Brightens

This lightweight and hydrating serum contains 5% Niacinamide, which helps target dark spots and uneven skin tone, while squalane helps improve skin texture. The serum absorbs quickly, leaving the skin smooth and glowing without any sticky residue. 

Reviews love this serum’s gentle but effective power, praising its ability to fade dark spots over time. Users also appreciate its moisturizing properties, making it suitable for all skin types. This serum is a must-have in your store to provide your customers with the complete Axis-Y’s 6+1+1 Advanced Formula collection. 

Beauty of Joseon Glow Serum: Propolis + Niacinamide

Beauty of Joseon’s Glow Serum combines niacinamide’s brightening power with propolis extract’s soothing properties. This serum is designed to even out skin tone, reduce the appearance of pores, and provide a natural glow. Although best for acne-prone skin, it’s suitable for all skin types. 

With over 10,000 units sold last month on Amazon and a 4.5-star rating, this is another Beauty of Joseon fan favorite. Users online have highlighted the serum’s fresh feeling and how it has helped them achieve healthy, glowing skin, especially when combined with other Beauty of Joseon products. 

Goodal Green Tangerine Vita C Dark Spot Serum

Goodal’s Green Tangerine Vita C Dark Spot Serum contains 70% Green Tangerine extract, Niacinamide, Arbutin, and Vitamin C derivatives. This blend provides a gentle brightening serum that can be used for a daily morning skincare routine.

This award-winning serum has won 24 awards, taking 2nd place in South Korea’s 2023 Olive Young Awards for essences and serums. Inspired by Korean fruits and plants, it harnesses nature’s fresh nutrients, making it a must-have for users who value sustainability.

Users are obsessed with its citrusy scent and effectiveness. One user recommends mixing it with their makeup to get lighter results. 

Numbuzin No. 5 Vitamin Concentrated Serum

Numbuzin’s No. 5 Vitamin Concentrated Serum is a potent brightening serum packed with vitamins to improve skin tone and reduce signs of aging.

Unlike other products designed to be used as a spot treatment or for the whole face, this serum’s concentrated formula makes it more suitable for special spot care for areas with dull skin. 

This serum is one of Numbuzin’s popular products that is trending on social media. Users love incorporating it into their daily morning skincare routine due to its lightweight, fast-absorbing texture. They also notice how the product effectively makes their skin look more vibrant and youthful. 

VT Reedle Shot 100

VT’s Reedle Shot 100 is a unique brightening serum that combines Cica Hyalon, Cica Reedle, Amino Acid Complex, and Hyaluronic Acid to soothe, hydrate, protect, and even out skin tone. Its innovative formula delivers noticeable results, making it a popular choice for those dealing with stubborn dark spots. 

This serum went viral during the height of the Korean glass skin trend. VT’s line of Reedle Shots became a 204-time winner, topping lists from Olive Young, Rakuten, Qoo10, and Amazon Japan’s beauty category. Users find the 100 on the milder side of VT’s Reedle Shots, making it a suitable daily serum. 

COSRX The Niacinamide 15 Serum

COSRX’s highly concentrated The Niacinamide 15 Serum targets acne, uneven skin tone, dull skin, and rough texture. It also contains Zinc PCA, which controls excess sebum and calms the skin. 

COSRX reports that users can see a significant improvement in pigmentation within four weeks. Awarded Glamour’s Beauty & Wellness Award in 2023, it’s still a fan favorite with over 10,000 sales on Amazon, where users give it a 4.5-star rating. According to reviewers, it’s a must-have for its value and a great addition to their skin care regimen to achieve glowing skin. 

Anua Niacinamide 10%+TXA 4% Dark Spot Correcting Serum

Anua’s serum is formulated with a high concentration of niacinamide, tranexamic acid, and arbutin—an effective trio used to combat dark spots. It is gentle enough for everyday use and offers a non-sticky, fast-absorbing formula suitable for morning and evening use in affected areas. 

Anua sold over 30,000 units on Amazon last month. Online reviewers call this product a game-changer, citing its nutrient-rich formula that brightens, softens, and hydrates skin. They also appreciate that it is gentle enough for daily use and doesn’t cause irritation.

Easydew DW-EGF Melatoning One-Day Ampoule

Easydew’s powerful clearing and brightening serum offers an advanced solution for dark spots and discoloration. By reducing excess melanin production, users can achieve a more uniform skin tone within as little as two weeks of use.

Its unique EGF (Epidermal Growth Factor) formula is dispensed in a unique daily ampoule, providing a concentrated dose of brightening ingredients to help reveal a more radiant complexion. 

Online users are intrigued by its unique ampoules that keep its contents free of contamination. Many are impressed with the improvements in their skin’s brightness and clarity. 

Stock Your Store With Authentic KBeauty Products With UMMA

Brightening serums are essential to any skincare routine for those seeking a glowing complexion. Offering the best Korean brightening serums in your store can attract customers eager to achieve radiant skin. 

At UMMA, beauty businesses worldwide can source authentic Korean beauty products at competitive wholesale prices. We work with official brands and authorized distributors, so you can guarantee that your customers are getting the best brightening serum from Korean brands. Sign up for an account today and get access to top Korean products today!

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