It’s out. We’re revealing our secret list of the top K-Beauty products most sought after in the UK! What began as a niche curiosity has grown into a global cultural phenomenon. Korean skincare is now found all across the United Kingdom. From London to Cambridge, Birmingham to Manchester.
Market research shows that the UK K-Beauty market, valued at around $584 million in 2023, is projected to more than double to over $1.1 billion by 2032. This rising interest in Korean skincare in the UK means smart wholesale buyers have a golden opportunity.
Your customers aren’t browsing aimlessly. They’re looking for specific product names, asking for “that COSRX serum everyone’s talking about” or “the Beauty of Joseon sunscreen from TikTok.” Stock these in-demand formulations, and you’ll have shoppers who already know they want to buy, plus the friends they’ll inevitably convert.
Are you thinking of expanding your K-beauty lineup? Here are some of the best Korean skincare UK products your customers will adore.
SEOUL 1988 Eye Cream: Retinal Liposome 4% + Fermented Bean
This advanced eye cream from KSECRET has gained attention for its blend of Retinal Liposome and Fermented Bean extract. Designed to smooth fine lines, brighten dark circles, and strengthen the delicate under-eye area, it offers results that both beauty lovers and professional reviewers praise.
Why Customers Love It:
- 🔹 Many reviewers share that the Retinal Liposome formula feels gentle yet powerful, reducing signs of fatigue.
- 🔹 Beauty fans highlight its lightweight texture that absorbs quickly without irritation.
- 🔹 Increasingly popular among those looking for an effective anti-aging eye cream in the UK Korean skincare market.
Fresh Green Rice Mochi Cleanser
Beauty fans love ARENCIA’s Fresh Green Rice Mochi Cleanser for its playful name and creamy formula. Enriched with Rice Extract and Green Tea, this cleanser helps balance oil, remove impurities, and leave skin refreshed. This one-of-a-kind skincare solution is infused with 34 natural extracts that create a natural moisture barrier to protect your skin.
Why Customers Recommend It:
- 🔹 Reviewers love the soft, mochi-like texture that makes cleansing feel gentle yet effective.
- 🔹 Many share that it leaves skin smooth and hydrated rather than dry or tight.
- 🔹 Popular among younger customers in the K-beauty scene for its fun branding and visible results.
Milk Skin Toner
TIRTIR’s Milk Skin Toner has become a bestseller thanks to its nourishing, milky formula. With Niacinamide and Panthenol, this toner brightens, hydrates, and strengthens the skin barrier.
Why Customers Keep Buying It:
- 🔹 Beauty fans highly recommend it for helping to achieve a smooth, dewy look.
- 🔹 Reviewers mention that the formula layers well with other skincare products.
- 🔹 Gaining popularity in Korean skincare brands UK markets for its versatility across all skin types.
Dear Darling Water Tint
ETUDE’s Dear Darling Water Tint has gone viral on social media. The iconic strawberry shade is often asked for by name, praised for its impressive wear time and that distinctive sweet scent that makes application feel like a treat. It’s perfect for everyday wear and offers a refreshing pop of color that doubles as a cheek stain.
Why It’s a Cult Favorite:
- 🔹 Loved for its lightweight texture and long-lasting wear.
- 🔹 Many reviews highlight its fruity scent and natural look.
- 🔹 A must-have product that embodies the K-beauty philosophy of skincare-makeup fusion, making it a key player in UK Korean skincare trends.
Black Rice Probiotics Barrier Essence
HARUHARU sets a new standard for barrier-strengthening Korean skincare in the UK with its Black Rice Probiotics Barrier Essence. Many customers have made it a staple, especially for those who value skin health. This product features Galactomyces and Bifida Ferments to help boost skin elasticity while providing gentle exfoliation for smoother, more refined skin texture.
Why Shoppers Adore It:
- 🔹 Reviewers love its lightweight texture that absorbs quickly into the skin.
- 🔹 Beauty fans recommend it for calming sensitive or stressed skin.
- 🔹 A trusted pick among UK resellers, this Korean skincare brand is an easy sell due to its proven effectiveness and devoted following.
Why Stock These Bestsellers?
These bestsellers come with built-in demand and dedicated customer bases, making them smart additions to your inventory. They typically generate consistent repeat purchases, with satisfied customers becoming brand ambassadors who actively recommend these products and share their results online.
- 🔹 Proven Popularity: Each item in our list has already gained traction online, from TikTok features to glowing customer reviews. Stocking these Korean skincare wholesale products in the UK means you’re meeting customers where their interests already are.
- 🔹 Broad Appeal Across Categories: These products cover multiple skincare and beauty needs, such as cleansers and toners, essences, and even makeup tints. Stocking this kind of product variety allows you to attract a wider audience while encouraging multi-product purchases.
- 🔹 Brand Recognition: The brands included in our list are already recognized and loved in the K-beauty UK scene. Customers feel confident purchasing from brands they’ve seen recommended repeatedly.
- 🔹 Resilient Market Demand: While beauty trends come and go, essentials like barrier-repair creams, hydrating essences, and lightweight tints have staying power in the Korean skincare market, delivering dependable sales rather than one-time viral moments.
Partner With UMMA for Wholesale Access
Success in the K-beauty UK market goes beyond spotting and chasing trends. It requires sourcing authentic products from trusted suppliers at competitive wholesale rates. UMMA delivers all three.
As your Korean skincare wholesale UK partner, we connect you with over 120 authentic Korean skincare brands. Once approved, you’ll have full access to browse, shop, and order in one simple platform — making it easier than ever to grow your inventory and customer base.
Ready to expand your lineup with the most in-demand Korean skincare products UK shoppers are asking for? Register with UMMA today and unlock exclusive wholesale deals.
