TikTok has become a go-to place for people to get skincare recommendations. If you’ve spent even five minutes on the app, you know Korean skincare products are everywhere. Stocking up on the latest TikTok viral Korean skincare is a must – here are some of the products we recommend!
Is K-Beauty Worth the Hype? (The Answer Is Yes!)
Korean skincare has changed the beauty game. K-Beauty products focus on healthy, radiant skin rather than hiding flaws. Customers love that most Korean skincare products suit every skin type and age group.
- Unique Ingredients: Korean skincare often uses natural ingredients that have been used by Koreans for decades to maintain healthy skin.
- Visible Results: Users often share before-and-after videos showing real, noticeable changes in their skin.
- Affordable Pricing: TikTokers love to recommend budget-friendly finds.
Top Viral Korean Skincare Products for 2025
Here are 12 TikTok viral Korean skincare products that are perfect for your shop shelves. Each one has earned its place in skincare routines worldwide!
Beauty of Joseon Relief Sun: Rice + Probiotics
Beauty of Joseon’s iconic bestseller took over TikTok for a reason. Lightweight, moisturizing, and soothing, this sunscreen contains 30% Rice Extract, Vitamins B, C, and E, and probiotics from Fermented Grain Extracts to nourish the skin.
Why Your Customers Will Love It:
- No White Cast: It absorbs quickly, making it perfect for all skin tones.
- Non-Greasy Formula: This leaves a dewy and bright finish, making it perfect for all skin types, including sensitive skin.
- SPF 50+ Protection: Shields skin from harmful UV rays while feeling weightless.
SKIN1004 Madagascar Centella Tone Brightening Capsule Ampoule
This brightening ampoule is a favorite for battling dull and dry skin. Featuring Madewhite™ capsules that contain actives to gently, yet effectively correct dark spots and rich in Madagascar Centella Asiatica, it brightens skin, delivers calming hydration, and provides an instant glow.
What Makes It So Popular:
- Calming Irritated Skin: Ingredients like Centella Asiatica soothe redness and strengthen the skin barrier, perfect for sensitive skin.
- Effective Dark Spot Correction: Over time, it gives skin a more even tone thanks to its Vitamin-Rich Capsules.
- No Sticky Feeling: Its formula absorbs quickly, leaving skin plump without feeling sticky.
Tirtir Mask Fit Red Cushion
A viral TikTok favorite, this foundation delivers flawless, long-lasting coverage in 40 inclusive shades. Infused with Hyaluronic Acid and Botanical Extracts, it offers a breathable, hydrating formula that feels light and natural.
Why It’s All Over Social Media:
- 72-Hour Wear: Give your customers a long-wear foundation that stays fresh all day.
- 40 Shades for All Skin Tones: Designed to complement all skin tones, ensuring a flawless match for every complexion.
- Healthy, Glowy Finish: It leaves a healthy, dewy glow, giving skin a lit-from-within look.
Tirtir My Glow Rosy Lip Oil
Lip oils are huge in 2025, and this one leads the trend among the best Korean skincare lip products! Unlike traditional lip products, this lip oil provides a glossy shine while providing ingredients like Jojoba Seed Oil and Vitamin E to seal in moisture.
Why Shoppers Can’t Get Enough:
- Hydrating Oil Formula: It hydrates and softens dry lips, making them smooth and plump while nourishing lips.
- Rosy Tint: Adds a hint of natural color, perfect for everyday use.
- Non-Sticky Feel: Let your customers add this lightweight product to their everyday Clean Girl Aesthetic.
KSecret Seoul 1988 Serum: Retinal Liposome 2% + Black Ginseng
This serum packs a punch for serious skincare lovers who swear by retinal! It combines 2% Retinal Liposome with Black Ginseng Extract, Bakuchiol, and other highly effective anti-aging, anti-wrinkle ingredients to target wrinkles by improving the skin’s collagen production.
Why K-Beauty Lovers Swear By It:
- Anti-Aging Effects: Targets fine lines and wrinkles, revealing smoother, firmer skin and a youthful glow.
- Little Goes a Long Way: Users only need a pea-sized amount for the entire face and neck.
- Gentle Yet Effective: High-performance anti-aging with minimal irritation, perfect for retinol beginners and sensitive skin.
VT Reedle Shot 100
Add one of the most talked-about boosting serums on TikTok to your shop! This “Microneedling in a Bottle” serum uses its CICA Reedle delivery to help ingredients like Centella Asiatic, Hyaluronic Acid, and Propolis Extract penetrate deeply.
With the addition of microneedles, or ‘spicules,’ using this product as the first step in your skincare routine enhances the penetration and absorption of active ingredients in of the next layering products.
What Makes It Stand Out:
- Microneedling Technology: Users can experience the effects of microneedling without needling treatment.
- Zero to Glass Skin: Many TikTokers swear by this product to achieve the viral glass skin look.
- Boosts Collagen: It stimulates collagen production, promoting firmer, plumper skin over time.
Anua Heartleaf Pore Control Cleansing Oil
Another product that’s gone viral for the Glass Skin trend is Anua’s gentle cleansing oil. A must-have for those who practice double-cleansing, it effectively melts away makeup and impurities. Formulated with calming Heartleaf Extract, it’s perfect for sensitive, acne-prone skin.
Why It’s a Skincare Must-Have:
- Calms and Soothes: It is hypoallergenic and non-irritating, soothing sensitive, acne-prone skin.
- Effective Deep Cleanse: Removes dirt without stripping natural oils, including stubborn waterproof makeup formulas.
- Non-comedogenic: It keeps pores clear and unclogged, helping to prevent breakouts.
I’m From Rice Toner
A viral bestseller on TikTok and K-Beauty platforms like Soko Glam, this toner has gained a huge following and has sold over three million bottles worldwide. It’s the OG Rice Extract toner that’s been a fan favorite since 2018, hydrating and smoothing skin, leaving a luminous finish.
What Sets It Apart:
- Nourishing Goami Rice Extract: It contains pure Goami Rice sourced from Yeoju.
- Brightens Complexion:< Fades dark spots and brightens dull skin, promoting an even complexion.
- Softens Skin Texture: It smooths rough texture, leaving skin plump and smooth.
Dr. Althea 345 Relief Cream
This underrated gem that launched in 2019 suddenly went viral this winter as the ‘it’ item for those who want to calm stressed and sensitive skin. This soothing cream contains three calming, four soothing, and five moisturizing ingredients to comfort and restore dry, sensitive skin.
Why It’s Winning Hearts on TikTok:
- Designed for Sensitive Skin: Gentle and free of artificial colors and fragrances, it’s ideal for sensitive skin.
- Barrier Strengthening: Strengthens and repairs the skin barrier, helping to lock in moisture against irritants.
- Nourishes Skin: Hydrates and brightens with ingredients like Niacinamide and Opuntia Ficus-Indica Stem Extract.
d’Alba White Truffle First Spray Serum
This luxe spray serum is TikTok’s favorite for an on-the-go glow! It combines Premium White Truffle Extract from Italy with d’Alba 8 oils to hydrate and brighten skin instantly. It’s perfect for an on-the-go glow or as a makeup refresher.
What People Are Loving About It:
- Mist + Serum Combo: Easy to use anytime, anywhere, making it a must-have in any skincare routine.
- Hydrates Instantly: It delivers instant hydration and radiance, leaving skin dewy and refreshed without messing up makeup.
- All-in-One Care: It is suitable for every skincare and makeup routine.
Source TikTok Viral Korean Skincare Products From UMMA
If you want to bring these viral K-beauty heroes to your shop, sourcing from UMMA gives you all these benefits:
- Authenticity Guaranteed: UMMA works directly with over 180 K-Beauty brands, getting the best deals on 100% authentic products.
- Fast, Reliable Shipping: Thanks to our U-Quick service, you can get products delivered in as little as 48 hours on selected items worldwide.
- Rewards and Perks: Earn UMMA Points with every purchase and enjoy exclusive giveaways.
The best Korean skincare products are still going viral on TikTok and the global beauty scene in 2025. Fill your shelves with TikTok’s favorite Korean skincare products. Sign up at UMMA today!
