The year 2020 has been rough for consumers and businesses all over the world. The beauty industry has been hit hard that year, but is showing improvement, even growth in 2021, and beyond. The simple reasons why that is, especially for skincare and the cleansing category, is that cleanliness has become ever more important. Staying indoors more is damaging skin’s natural balance, and the ‘mask-ne’ epidemic is ever so present in our everyday lives.
Your beauty lover consumers are spending more time studying best selling products, top ingredients, and reliability of brands. On top of that, more transparent information is available and easily accessible. Beauty trends are famously known for shifting drastically in a short amount of time. The moment you think you figured out the trend, the next one has already started and you’re lagging behind. To survive ‘The Beauty Biz Game’ you need to constantly update your knowledge like a phone app update.
That’s why UMMA has created another version of ‘The Most Popular Korean Cosmetics Brands For Your Business To Stock’ for 2022 to keep you staying strong in the beauty business competition.
Beauty trend is famously known for shifting drastically in a short amount of time. The moment you think you figured out the trend, the next one has already started and you’re lagging behind. And believe us when we say Korea’s ‘ppalli ppalli’ culture is still in tact.
Let’s take a quick look first at the top K Beauty trends for the coming year.
Korean beauty trends according to Korean sources
Beyond clean beauty
Gentleansing
Better Barrier
Midnight Renewal
Skin-hancer base
Sky High Eye
Lip Kisser
Best Korean skincare brands still standing strong
