Many beauty lovers have long turned to Korean sheet masks as a staple in their skincare routines. These affordable, effective masks helped define the classic “K-beauty glow.”
But recently, a new star has emerged on social media. Thanks to platforms like TikTok and Instagram, hydrogel masks have exploded in popularity. Their ultra-close fit, cooling gel texture, and enhanced ingredient delivery offer a modern, luxurious twist on traditional masking, making hydrogel masks one of the fastest rising trends in Korean skincare today.
Whether you stick with time-tested sheet masks or explore trending hydrogel treatments, both can help you achieve that radiant, filter-free complexion that defines K-beauty.
Hydrogel vs Sheet Mask: What’s the Difference?
Sheet masks have been a K-beauty favorite for years. They are usually made from soft fibers like bamboo, cotton, or biocellulose and are fully soaked in a serum. When placed on the face, Korean sheet masks help skin absorb more essence by slowing down evaporation.
Most sheet masks are worn for around 15 to 25 minutes, though this varies by brand. However, leaving them on too long can cause them to dry out and absorb moisture from the skin instead of hydrating it.
Hydrogel masks are a “next generation” version of sheet masks, and they are a mainstay on SkinTok. Unlike conventional masks with a “base” mask made of fibers, hydrogel masks are composed of serums, water-soluble polymers, and natural gums.
Many advanced hydrogel masks are designed to slowly dissolve or melt when they make contact with skin temperature.
Its advantages include:
- 🔹Gentle, cooling feel
- 🔹Closer fit that helps the skin absorb more essence
- 🔹Holds moisture longer than most sheet masks
Both types of Korean skincare masks can help shoppers achieve a hydrated, glowing look, and many people enjoy including both in their skincare routines.
Top Korean Sheet Masks
At UMMA, we offer a wide selection of top-selling and influencer-loved sheet masks. These include:
MISSHA Airy Fit Sheet Mask (Rice)
This bestselling, ultra-thin mask is the perfect daily ritual for customers seeking a brightening boost and antioxidant protection. Infused with Vitamin E-rich Rice Extract, it tackles dullness and early signs of aging by delivering clarifying hydration.
It’s ideal for all skin types, but especially for dull or combination skin. MISSHA AIRY FIT is a great choice for customers who want an affordable, soothing mask that promotes a youthful, luminous complexion.
ANUA Peach Niacin Serum Mask
Riding the wave of the brand’s viral status on platforms like TikTok, the Anua Peach Niacin Serum Mask is a high-demand item for retailers. Formulated with 70% Peach Fruit Extract and a high concentration of Niacinamide (Vitamin B3), this mask is clinically proven to improve skin texture and enhance radiance.
It’s enriched with Vitamin B12 and Pink Yeast to provide deep, revitalizing moisture. This mask is essential for customers aiming for “glass skin” who need powerful brightening to address uneven tone, stubborn dark spots, and dull texture.
SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask
The Madagascar Centella line is extremely popular online, especially among those with sensitive and irritated skin. Containing 51% Centella Asiatica Extract sourced from Madagascar, the mask from this line visibly and quickly reduces redness and inflammation. To further calm irritated skin, this mask also provides a subtle cooling sensation.
Its innovative Tencel and Bamboo fiber sheet is engineered for high breathability and superior essence absorption, while five types of Hyaluronic Acid ensure deep hydration.
Popular Hydrogel Masks
For customers seeking intensive, cutting-edge treatment, hydrogel masks offer superior ingredient delivery and a luxurious feel. You can find the most popular and effective formulations at UMMA, including:
EQQUALBERRY Collagen Glow Up Hydrogel Mask
This premium anti-aging treatment transforms from an opaque gel into a clear, transparent film as its active ingredients are absorbed. It features low-molecular-weight Collagen and 13 types of Peptides for deep firming, alongside a potent blend of 30,000 ppm Niacinamide and 99% pure Glutathione to aggressively tackle dullness and hyperpigmentation.
Ideal for customers with mature, dry, or severely dehydrated skin seeking a dramatic glow-up, this mask is left on for up to an hour for brighter, more supple skin.
ROUND LAB 1025 Dokdo Hydrating Water Gel Mask
Part of the award-winning Dokdo line, the Round Lab 1025 Hydrating Water Gel Mask offers intensive, non-irritating moisture. It’s especially popular among clean beauty enthusiasts, thanks to its nature-derived ingredients.
The ultra-thin, biodegradable cellulose sheet is saturated with deep-sea water from Ulleungdo Island and an 8-layer Hyaluronic Acid complex for intense hydration. This mask is perfect for all skin types, including highly sensitive or damaged skin. It offers an immediate cooling effect and gentle exfoliation.
APRILSKIN TXA Niacinamide Collagen 99 Capsule Gel Mask Set
This Korean hydrogel mask is a powerful dark spot and hyperpigmentation solution. It contains high-purity Tranexamic Acid (TXA) capsules and Niacinamide, which are released and absorbed into the skin to visibly improve uneven tone and reduce the appearance of sun damage.
This product is best for the customer whose primary concern is hyperpigmentation, or simply wants a product that supports firmer, more radiant skin.
FAQs
Which mask type is better for dry skin?
Hydrogel masks are often preferred for dry skin because their gel material holds more moisture and feels cooling on the skin. Many users say hydrogel masks make their skin feel soft and refreshed right away.
Are sheet masks still popular in 2025?
Yes. Sheet masks continue to be one of the most loved K-beauty items. They are simple to use, affordable, and effective, which makes them a strong choice for retailers.
Can customers use both sheet masks and hydrogel masks?
Yes. Many skincare fans enjoy sheet masks for everyday moisture and use hydrogel masks when they want deeper hydration or a more relaxing treatment. Offering both types gives shoppers more choice and can increase sales.
Stock Up on the Most Popular Korean Skincare Masks
UMMA offers a wide range of popular masks from trusted Korean brands, all sourced directly from official vendors in Korea. With over 120 brands and thousands of SKUs, it is easy to find products that match your store’s style. Our U-Quick service also helps you restock fast with low MOQs and quick shipping.
Create your free UMMA account today and discover the K-beauty masks that customers love and recommend.
