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Best Korean Skincare Brands of 2020

best korean skincare brand

From big companies like Innisfree to smaller indie firms like COMMONLABS, K beauty brands have taken the world by storm. Rightfully so because most Korean skin care products are made with active, natural ingredients.

Regardless, no two products are the same and no two skincare brands are similar. Each K-beauty manufacturer uses a unique set of ingredients, technology and innovation. If you’re a cosmetic reseller who stocks Korean beauty products, you’ll want to know such details about each K beauty brand.

That’s why we’ve put together this informative article to give you some insight. Once you understand the benefits that each brand brings to the table, you’ll be best placed to help your consumers make the best purchasing decisions. With that in mind, let’s get down to the cute Korean beauty brands that you should be stocking:

1. Innisfree

Innisfree is arguably the most popular Korean skincare brand in the world. It would be very remiss to not recommend their products, especially their green tea line. They’re packed with lots of antioxidants that are extracted from organic ingredients like orchid, seaweed, hallabong, soybean, gotjawal, green barley, cherry blossom etc.

Most of these ingredients are deliberately sourced from Jeju Island. In case you didn’t already know, Jeju Island is, in fact, one of the world’s New 7 Wonders of Nature. Since its foundation in 2000, Innisfree has tapped into Mother Nature’s healing powers by using Jeju’s plants to tackle at least 8 different skin concerns, ranging from excess sebum production to aging (and everything in-between).

Therefore, if you’re looking for a product line with strong healing capabilities, look no further than Korean skin care Innisfree products.

Must-Have Korean Beauty Products by Innisfree

Innisfree Jeju Lava Seawater Essence

Innisfree Jeju Lava Seawater Essence
excellent K beauty essence with anti-aging effects.

2. Laneige

Here’s a fun fact: Laneige is a French word that means “the snow”. And – you guessed it – this K beauty brand couldn’t have a more fitting name. Every single Laneige product is designed to leave your skin looking radiant, clear, youthful, and as dewy as it can get.

Just as Korean skin care Innisfree products are torch-bearers for skin-healing properties, Laneige products are pioneers for hydrating the skin and making it look younger. Their Water Sleeping Mask is especially great. So are their serums and cleansing balms. They are mostly created with women in mind.

Speaking of product creation, Laneige uses a unique skin care technique called Water Science to make Advanced Water Complexes. The latter is a series of water recipes that include hydro-ionised mineral water and white leaf tea water.

These natural recipes not only hydrate the skin, but they also give it a youthful glow. That’s part of the reason why Laneige is one of the best-selling Korean skin care products in Korea. It’s also among the best anti-aging Korean skincare brands in the world.

Must-Have Korean Beauty Products by Laneige

Laneige Water Sleeping Mask
contains Hunza apricot and evening primrose extracts for the best skin hydration.

Laneige Lip Sleeping Mask
remedies flaky lips when applied overnight.


There’s every possibility that you’ve heard of COSRX even if you’re not a K beauty enthusiast. That’s how popular this Korean skin care brand is.

COSRX’s acids are nothing short of legendary, particularly their BHAs. They are the perfect tools for fighting age spots, wrinkles, acne and a ton of other skin conditions.

While their BHAs hog most of COSRX’s limelight, the company does have some seriously good sleeping packs, essences and cleansing gels; especially cleansing gels. They are scientifically formulated to work with your skin’s PH.

That shouldn’t really be a surprise because since its foundation in 2014, COSRX has invested a lot in dermatological research. You would think all that investment makes their products expensive. Well, they’re not. COSRX actually offers more affordable prices than most other Korean beauty brands.

The tradeoff is that COSRX products are not the most brilliantly packaged. But that’s not a big deal when you get a genuine miracle-worker inside the less-than-impressive bag.

Must-Have Korean Beauty Products by COSRX

COSRX Acne Pimple Master Patch

COSRX Acne Pimple Master Patch
this is the go-to Korean skin care product for treating acne.


perfect toner for treating dry skin woes.

4. Dr. Jart+

Dr. Jart+ is famous for its ultra-effective formulas and sleek packaging. They have the (world’s) best Cicapair range, which uses the healing properties of Centella Asiatica to treat skin redness and soothe inflammations.

That’s pretty much what comes to mind when you think of Dr. Jart, which is a shame really because they also have superbly hydrating face masks for dry skin. Their moisturizers and serums aren’t bad either because they all come with organic, hydrating ingredients.

Dr. Jart’s history is just as interesting as its product line. Despite the Western sounding name, this K beauty brand was actually co-founded back in 2004 by Dr. Jung Sung-Jae, a young South Korean dermatologist.

He went on to recruit a vibrant team of young dermatologists who put their prowess into developing one of the best Korean skincare brands. The result? A product line that firstly caters for all types of skins and secondly, provides anti-aging benefits. Today, we all know it as Dr. Jart or Dr. Jart+.

Must-Have Korean Beauty Products by Dr. Jart+

Dr. Jart+ Cryo Rubber with Moisturizing Hyaluronic Acid

Dr. Jart+ Cryo Rubber with Moisturizing Hyaluronic Acid
treats the skin with a burst of moisture to keep it youthful.

Dr. Jart+ Cicapair Toner

Dr. Jart+ Cicapair Toner
cleanse, remove pores and moisturize every layer of the skin.

5. Sulwhasoo

Sulwhasoo is a high-end Korean skincare brand. Thus, if you’re into luxury cosmetics, you have the perfect K beauty brand right here.

Of course with the luxury comes magical performance. Sulwhasoo focuses on ginseng with emphasis on traditional, organic ingredients that are diligently cultivated in Amore Pacific’s herb farm. Their toners are arguably the best of all Korean skincare brands.

That’s not by chance because Sulwhasoo uses skin-nourishing substances like castor oil, honey, Nelumbo Nucifera flower extract and peony. Literally every Sulwhasoo toner is good for brightening the skin, minimizing pores, protecting the skin from elements, moisturizing and soothing inflammation.

The only thing that comes closer to a Sulwhasoo toner is a Sulwhasoo moisturizer or emulsion. Virtually all of them are packed with antioxidants, polyphenols and anti-carcinogens.

Must-Have Korean Beauty Products by Sulwhasoo

Sulwhasoo Essential Balancing Emulsion

Sulwhasoo Essential Balancing Emulsion
softens skin texture, leaving it looking smooth and dewy.

Sulwhasoo First Care Activating Mask
moisturizes and revitalizes the skin.

6. Nature Republic

If Nature Republic sounds vaguely familiar, it’s because it distributes some of the best-selling Korean skin care products in the world. The trick? Unbeatable value for money.

This mostly underrated brand takes pride in the simplicity of its naturalist products. Of course the reasonable price tags put it up there with the most affordable yet cute Korean beauty brands.

That said, Nature Republic’s biggest selling points is that all its products deliver awesome results. The company promotes a head-to-toe beauty regimen that’s straightforward and easy to do.

For that reason, you can get Nature Republic products for the face, body and all the way to the feet (and hair, too). Their sheet masks are absolute gems, especially the Rose mask. It actually has the smell of fresh roses, not some perfume.

And if you’re more interested in gels, then you’ll love Nature Republic’s Aloe Vera range. They have between 80 and 92% Aloe Vera moisture for maximum hydration.

Must-Have Korean Beauty Products by Nature Republic

fast-absorbing gel for soothing and moisturizing sensitive skin.

Nature Republic Shea Butter Fresh Steam Cream
prevents the skin from drying.

7. Benton

Fun fact: the Benton brand name was inspired by F. Scott Fitzgerald’s short story, The Curious Case of Benjamin Button’. The protagonist in the story ages in reverse; i.e. he literally grows younger with time.

Well, you probably already can see where this is going. Benton’s K beauty products are designed to do the same, just not in a literal sense. This Korean skincare brand focuses almost entirely on anti-aging products.

They not only hydrate the skin, but they also soothe it. That’s all down to the ECOCERT-approved ingredients that Benton uses in the making of all its K beauty cosmetic products. And yes, Benton’s products have absolutely zero fillers.

Must-Have Korean Beauty Products by Benton

Benton Snail Bee High Content Essence

Benton Snail Bee High Content Essence
rich in snail secretion filtrate that protects the skin and bee venom that helps the skin recover from damage.

Benton Fermentation Eye Cream

Benton Fermentation Eye Cream
improves the appearance of wrinkles, particularly in the eyes.

8. NEOGEN Dermalogy

With over 1,000 stores globally, Neogn Dermalogy is one of the biggest K-beauty brands. That shouldn’t come as a surprise seeing as the company was founded back in 2000.

The rich history comes with equally rich products. For one, NEOGEN Dermalogy focuses on the relationship between people and nature. It uses the neo-nature concept to create skincare products that are both practical to human needs and friendly to the environment.

Speaking of human needs, NEOGEN has impressively nailed down the concept of skin hydration. It has amazing serums and gels that enhance collagen production. That said, if you can only choose one NEOGEN Dermalogy range, then make it the line of cleansers. They are ideal for soothing irritations, preventing wrinkles, fading dark spots and treating skin conditions like acne.

That’s the whole idea behind the company’s products: providing multi-purpose solutions to global skin problems. For that reason, most of its products can treat two or more skin-related issues. It’s, therefore, the perfect brand of K beauty products for markets that prefer multi-purpose cosmetics.

Must-Have Korean Beauty Products by NEOGEN Dermalogy

NEOGEN Dermalogy Real Ferment Micro Serum

NEOGEN Dermalogy Real Ferment Micro Serum
hydrates the skin and enhances its elasticity.

NEOGEN Dermalogy Real Fresh Foam Cleanser Green Tea

NEOGEN Dermalogy Real Fresh Foam Cleanser Green Tea
removes excess oil, dirt and grime while also treating dry patches.

9. Skin1004

For a fairly young K beauty skincare brand, Skin1004 has blown some of the big boys out of the water. It was only founded in August of 2012 yet today, Skin1004 ships more than 400,000 units of its best Korean beauty products across the world every single month.

The genius of Skin1004 products lies in the fact that the company uses Madagascar Centella Asiatica as the main ingredient. Yup, you’ll find this nutrient-rich compound in pretty much every Skin1004 skincare product.

Alongside antioxidants, Centella Asiatica is packed with amino acids, fatty acids, beta carotene and tons of potent phytochemicals. That makes Skin1004 products ideal for treating the most common conditions like acne breakouts.

While their ampoules are famous for skin hydration, removal of spots and skin toning, their face masks are among the best for controlling sebum, tightening pores and rejuvenating the skin in the facial area.

Must-Have Korean Beauty Products by Skin1004

Skin1004 Madagascar Centella Ampoule

Skin1004 Madagascar Centella Ampoule
hydrates and rejuvenates the skin while giving it a bright and even tone.

tightens and treats saggy skin and fine lines

10. CommonLabs

CommonLabs develops products that contain potent, natural ingredients that can treat all common skin conditions. In doing so, this Korean skincare brand doesn’t just focus on making the skin look good, it actually treats the root causes of skin issues.

For that reason, CommonLabs is among the best K beauty brands for people who are struggling with skin conditions like acne, pimples, darks spots etc. Their range of ampoules even has anti-aging benefits.

Must-Have Korean Beauty Products by CommonLabs

CommonLabs Vitamin B5 Moisture Ampoule

CommonLabs Vitamin B5 Moisture Ampoule
extremely hydrating moisturizer that fights all the 7 signs of aging.

CommonLabs Dual Vita Anti-Oxidant Ampoule

CommonLabs Dual Vita Anti-Oxidant Ampoule
can heal wounds, enhance collagen production and repair damaged skin cells.

All these brands earn a spot on the list, not just because they are popular, but also because they set Korean beauty trends across the world. More importantly, they deliver amazing results. That’s exactly what you need if you’re a K beauty cosmetic reseller.

We have a more comprehensive guide for marketing cosmetics to help you get and retain customers. Additionally, here at UMMA we have the latest news and trends for K beauty. Partner with us and we will keep you up-to-date with everything Korean beauty.

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