If you’re managing your own K-Beauty business, it pays to know as much as possible about the best Korean skincare products on the market. As a business owner, you’ll be expected to know your sheet masks from your clay masks; your serums from your spot treatments. You should also understand the benefits of your products if you want to attract and retain customers.
In many ways, your K-Beauty expertise is the most valuable asset at your disposal. Your customers should see you as a K-Beauty mentor; they’ll be relying on you to let them know which products are trending, and use this to influence their purchasing decisions.
With this in mind, we thought we’d create an in-depth guide to the most popular Korean skincare products out there, so you know you’re choosing the right items to stock.
Best-Selling Korean Face Masks
Face masks are a key feature of the classic 10-step K-Beauty skincare routine; absolutely everyone uses them.
If you’re wondering which Korean face masks you should be buying for your business, take a look at some of our staff favourites below. You’ll find these in our online store – simply register your UMMA account online today to discover the full range.
Sheet masks are remarkably popular amongst K-Beauty fans, because they’re effective yet easy to use. They’re usually kept on for 15-20 minutes, and help to rehydrate the skin and clear pores. As cornerstones of Korean skincare, every beauty business should be stocking up on sheet masks.
Dr. Jart+ masks come highly recommended, and have a large and dedicated following. The Dermask Water Jet Vital Hydra Solution is a cult favourite, and one of the brand’s best-selling products. Its antioxidant-rich formula soothes and deeply hydrates the skin, strengthening its barrier to retain moisture.
The Mediheal N.M.F Aquaring Ampoule Mask EX has been a top-seller– even compared to other popular Mediheal sheet masks – for years now. It offers total hydration, plenty of serum and effective absorption at an affordable price, making it an appealing beauty staple for consumers.
Clay Masks And Sleeping Masks
Why do beauty lovers use clay, peel-off or wash-off masks if sheet masks are so easy to use? Well, they provide some additional benefits that you don’t always get with sheet masks. They tend to be deeply cleansing, and are known for their ability to effectively draw impurities from the skin. For consumers with oily or acne-prone skin, they’re an absolute must-have product.
Innisfree’s Pore Clearing Clay Mask 2X is a global best-seller, and for good reason. This mask is especially popular amongst those with oily or acne-prone skin, because it’s extremely effectively at absorbing sebum and tightening pores. It gently exfoliates and deeply cleanses the skin too. In short, it’s a much-loved, multi-tasking marvel!
Ask anyone with a little K-Beauty knowledge to recommend a sleeping mask, and there’s a good chance they’ll mention the Laneige Water Sleeping Mask. It refreshes dull skin overnight, leaving it deeply hydrated. In fact, this mask is so popular, that one is supposedly sold every 12 minutes!
And finally, we return to Dr Jart+. The Dr. Jart+ Cicapair Sleepair Ampoule-In Mask is a wash-off mask that’s becoming extremely popular across the globe. It contains skin-soothing, acne-treating centella asiatica (or ‘cica’ as it’s more commonly known). Additionally, it uses Jartbiome, a microbiome that helps to restore the skin’s microbiome (FYI, ‘microbiomes’ are a hot topic in skincare right now!).
Best-Selling Korean Cleansers
Just like face masks, cleansers play an important role in Korean skincare. The famed 10-step skincare routine – one of the most popular Korean skincare trends out there – actually features a ‘double cleanse,’ so you can imagine just how much consumers rely on cleansing products.
Below you’ll find some of our favourite cleansers, which you can buy in our online supply shop.
Oil & Water Cleansers
Everyone’s skin naturally produces oil to protect its barrier. To effectively remove dirt, excess sebum and makeup without damaging this natural oil-water balance, it’s recommended that you use an oil or water-based cleanser first. This is why oil or water-based cleansers are the first products to be used in a Korean 10-step skincare routine.
THE FACE SHOP’s Rice Water Bright Light Cleansing Oil gently brightens dull complexions. Formulated with natural rice water, which is known for its brightening and moisturising properties, consumers with sensitive skin will seek this product out.
Innisfree is known for creating skincare using the natural resources of Korea’s Jeju Island, and their Green Tea Cleansing Water is no exception. Formulated with Jeju green tea, it removes oil, dirt and makeup, and hydrates the skin too.
Following an oil or water-based cleanser, the 10-step Korean skincare routine uses a foam cleanser to remove any residue left over from the first step, and to give the skin an even deeper cleanse.
Consumers tend to choose foam cleansers that best balance their skin’s pH, and will also look for products that create the best conditions to allow the skin to better absorb other active ingredients.
Neogen’s Real Fresh Foam Green Tea Cleanser features fermented green tea leaf extracts that settle at the bottom of the cleanser. This ingredient calms, brightens and hydrates skin, and removes impurities too. Likewise, with calming aloe vera, the Holika Holika Aloe Facial Cleansing Foam removes dirt and makeup, whilst soothing sensitive or irritated skin.
COSRX’s Salicylic Acid Daily Gentle Cleanser is an extremely popular product for those who have acne-prone skin, because it effectively removes excess dirt and oils that can lead to breakouts. Having said that, it’s still gentle enough to use daily, and won’t further irritate sore skin.
Best-Selling Korean Face Serums And Ampoules
Serums and ampoules are used to target specific skin concerns, allowing consumers to tailor their routines to meet a particular need. This has made these products remarkably popular with customers across the globe.
If you’re unsure about which serums or ampoules your customers are going to want, we’ve put together a list of some of the most popular products. As per, you’ll find these affordable wholesale supplies on our website – yep, we’ve really taken out the legwork!
We love the AHA-BHA-PHA 30 Days Miracle Serum from SOME BY MI. With tea tree oil as its principal active ingredient, it’s known to eliminate puffiness and reduce the size of pores, though it provides a long list of other skincare benefits too. This serum is so popular amongst beauty lovers because it generally just improves the skin’s condition, helping it to look its best!
Nacific’s Fresh Herb Origin Serum is vegan and cruelty-free, making it the perfect product for fans of clean beauty. Plant-based ingredients, including lemongrass, lime peel and applemint, target the signs of aging and work to reduce enlarged pores. What’s more, it’s free of any ingredients that can cause irritation, like parabens and sulfates, so it’ll appeal to anyone who’s skin is on the sensitive side.
The Neogen Dermalogy Real Ferment Micro Serum brightens and moisturises tired-looking skin. With naturally-fermented active ingredients, it targets signs of aging and improves skin elasticity.
Dr.Ceuracle’s Royal Vita Propolis 33 Ampoule is another much-loved anti-aging product. This concentrated ampoule features Royal Jelly extracts to protect the skin against free radicals too.
Finally, the TIA’M Vita B3 Source serum is designed to tackle uneven skin tone. Enriched with niacinamide (a form of vitamin B3) and arbutin, it lightens dark spots and controls breakouts.
Popular Korean Moisturisers
Many experts argue that without a decent moisturiser, other products just won’t work as well as they could, and it’s fair to say that moisturisers are a vital part of any good skincare routine. As such, they’re one of the most important products your customers will buy.
Below are some of our top-selling moisturisers, which you’ll find in store.
The COSRX Balancium Comfort Ceramide Cream is frequently chosen by K-Beauty lovers with normal to dry skin types, because it hydrates without leaving the skin feeling greasy.
The hype is definitely still there for Nature Republic’s Soothing & Moisture Aloe Vera 92% Soothing Gel too. Fortified with 92% aloe vera, it soothes, moisturises and firms the skin. And it can be used from head to toe, making it a great all-rounder.
To top off our list of best-selling Korean moisturisers, we’ve got COMMONLABS’ Vitamin C Brightening Gel Cream. It’s got the perfect mix of pure vitamin C, mandarin orange peel extract and sea buckthorn water to brighten and hydrate the skin. The gel texture locks in moisture, so skin stays healthy and hydrated.
Popular Korean Skincare Products For Acne And Oily Skin
Korean skincare is renowned for creating products that tackle blemishes using active, natural ingredients. Consumers with oily or acne-prone skin are especially drawn to K-Beauty, because they know these products will work without stripping or irritating the skin, and they’re available at affordable prices.
Here are some of our staple products that beauty businesses should think about stocking.
COSRX manufactures two of the most popular Korean products for oily skin: the COSRX Acne Pimple Master Patch and COSRX One Step Original Clear Pad. Both are celebrated for their pimple-fighting prowess, tackling spots quickly.
Another contender for the top spot (no pun intended) is the 30 Days Miracle Clear Spot Patchfrom SOME BY MI. This invisible patch treatment protects and fights blemishes on the skin, preventing scarring and infection.
Lastly, the RiRe’s All Kill Blackhead Remover Stick the Red is an impressive blackhead remover stick that’s formulated with natural exfoliators like charcoal powder and walnut shell powder to cleanse pores.
As with any business, staying abreast of the latest industry developments and regularly monitoring sales figures will allow you to make informed and intelligent decisions that help your business grow. After all, if you know what’s selling, you know what to stock.
Beauty is an ever-evolving industry, and it pays to have partners who support you like family. Here at UMMA, that’s what we do. You’ll always be the first to know about the latest K-beauty trends that consumers love when you create an account with us. We provide our partners with regional and global insights, so you can respond to emerging trends within your market and stock the best-selling products for your business.