Looking to expand your global beauty lineup with trending, high-performing Korean skincare? UMMA presents March 2025’s Top 5 K-Beauty bestsellers, selected by global buyer demand and viral consumer trends.
1. Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ (50ml)
Lightweight Daily Sunscreen for Hydration & Protection
This viral K-beauty favorite offers broad-spectrum SPF protection with a skin-loving formula enriched with rice extract and probiotics. Perfect for sensitive skin, this sunscreen feels more like a hydrating moisturizer than a traditional sunblock — no white cast, no greasiness, just a smooth, radiant finish.
✅ Key Benefits:
- – 30% Rice Extract: nourishes and hydrates
- – Probiotics Complex: supports skin barrier function
- – Lightweight, non-greasy texture
- – No white cast, even on deeper skin tones
- – Fragrance-free, essential oil-free, reef-safe
💡 Why it’s a bestseller?
It went viral for a reason — users love how it melts into the skin like a lightweight cream while delivering high SPF protection. With rave reviews across TikTok, Reddit, and YouTube, it’s become a global holy grail for daily sun care.
💡 Perfect for: Retailers and distributors looking to expand into high-demand, sensitive skin-friendly K-sunscreens with strong viral appeal.
2. d’Alba White Truffle First Spray Serum (100ml)
Hydrating Glow Mist with Anti-Aging Benefits
This bestselling spray serum is powered by premium white truffle extract from Italy and a unique bi-phase formula that instantly hydrates, nourishes, and refreshes dull skin. Loved by flight attendants and beauty lovers alike, it works as both a first-step serum and a setting mist — a true multitasking essential in any skincare routine.
✅ Key Benefits:
- – White Truffle Extract: rich in antioxidants to boost elasticity and skin renewal
- – Dual-layer formula (water + oil): provides deep hydration with a radiant finish
- – Instantly refreshes and revitalizes tired, dry skin
- – Lightweight, non-greasy mist – perfect for use anytime, even over makeup
- – Vegan, cruelty-free, and dermatologist-tested
💡 Why it’s a bestseller?
It’s like a spa in a bottle — just one spritz delivers that dewy, glass-skin glow everyone wants. Whether used as a first step in your skincare or throughout the day as a glow booster, this mist keeps your skin hydrated, radiant, and refreshed.
💡 Perfect for: Retailers and distributors looking for multitasking, travel-friendly skincare with a luxurious feel and global fanbase.
3. TIRTIR Mask Fit Red Cushion (18g) & MASK FIT MAKE UP FIXER 80ML
Viral, Long-Lasting Cushion Foundation with Radiant Finish
A TikTok sensation, this cushion delivers full coverage without the cakey finish. Its mask-proof formula keeps skin flawless throughout the day – even in humid or masked conditions.
✅ Key Benefits:
- – Buildable coverage with breathable feel
- – Transfer-proof under masks
- – Brightens & hydrates
- – Safe for sensitive and acne-prone skin
💡 Why it’s a bestseller?
Its viral success on TikTok and Instagram has driven massive global sales. Users love the glow + long wear combo that actually stays put. Plus, with 45 different shades to choose from, it’s super popular for making it easy to find your perfect match!
💡 Perfect for: Retailers targeting Gen Z and beauty lovers who crave K-beauty viral hits and long-lasting makeup.
Viral Setting Spray for Long-Lasting, Mask-Proof Makeup
This viral makeup fixer is a must-have for anyone who wants their look to stay fresh all day — no smudging, no sliding. Lightweight but powerful, it locks in your makeup with a natural finish that resists humidity, sweat, and face masks.
✅ Key Benefits:
- – Helps makeup last longer — even under masks
- – Prevents smudging, fading, and creasing
- – Hydrating formula that won’t dry out skin
- – Fine mist spray for even, natural application
- – Works for all skin types, including sensitive
💡 Why it’s a bestseller?
It went viral for a reason — users are obsessed with how it keeps their makeup looking flawless for hours without feeling heavy or sticky. Whether you’re going for a long day out or just want to avoid midday touch-ups, this fixer has become a go-to in K-beauty routines around the world.
💡 Perfect for: Retailers catering to Gen Z, makeup enthusiasts, or anyone looking to boost their K-beauty lineup with high-performing viral essentials.
4. Anua Niacinamide 10% + TXA 4% Serum (30ml)
A no-nonsense brightening serum for tired, uneven skin
This serum is for those days when your skin just looks a little…off. Whether it’s dullness, dark spots, or leftover acne marks, this gentle formula blends 10% niacinamide and 4% tranexamic acid to help even things out without making your skin freak out.
✅ Key Benefits:
- – Helps fade dark spots and post-acne marks
- – Evens out overall skin tone
- – Light, watery texture that absorbs quickly
- – No fragrance or essential oils — great for sensitive skin
💡 Why it’s a bestseller?
It’s one of those hidden gems that people try once… and then keep coming back to. The formula’s simple, clean, and actually does what it promises — no gimmicks, no fuss.That’s why it’s quietly made its way into skincare routines from Seoul to San Francisco.
💡 Perfect for: Everyday users looking for a gentle, beginner-friendly brightening serum that fits into any routine.
5. K-SECRET SEOUL 1988 SERUM – Retinal Liposome 2% + Black Ginseng (30ml)
High-Performance Anti-Aging Serum with Encapsulated Retinal & Fermented Ginseng
Encapsulated 2% retinal and powerful black ginseng work in synergy to reduce wrinkles and improve skin tone with less irritation – even for sensitive skin.
✅ Key Benefits:
- – 2% Liposomal Retinal = potent yet gentle anti-aging
- – Black Ginseng for deep skin nourishment
- – Fast-absorbing, non-greasy texture
- – Free from parabens, oils, and fragrance
💡 Why it’s a bestseller:
With a retinal that promotes cell turnover and reduces wrinkles, combined with traditional Korean herbal ingredients that boost elasticity and revive tired skin, this rising product is quickly gaining attention and popularity!
💡 Perfect for: Skincare distributors, retailers, and spas looking for next-gen anti-aging solutions rooted in Korean herbal science.
Curious about more top-selling products or want to explore best-sellers by region?
Join UMMA and get the inside scoop on what’s trending worldwide!
✨ Why partner with UMMA?
• Handpicked selection of globally loved K-beauty brands
• 100% authentic products, guaranteed
• Fast, reliable logistics for international wholesale partners
📩 Let’s connect! For K-beauty wholesale inquiries, reach out to us anytime at cs@umma.io. We’d love to hear from you! 😊
