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The Benefits of Selling K-Beauty Products on Amazon

benefit of selling k beauty on amazon

Why does K-Beauty Sell Well on Amazon?

Korean Beauty products, also known as K-Beauty, have taken over the beauty industry. Dozens of K-Beauty brands are soaring in popularity all across the globe. Women love K-Beauty products because they focus on gentle cleansing, hydration, and health. While many other beauty products use ingredients and chemicals that can cause irritation, K-Beauty products are dedicated to a natural and cleansing experience. This craze in K-Beauty products has led to hundreds of glowing product reviews in magazines, blogs, and beauty sites.

Because many of these positive reviews can be found online, women who wish to purchase beauty products are more likely to search for these items online. Online shopping is becoming more prevalent with each passing year, and the largest and most trusted site for online shopping is Amazon. Amazon is the go-to place for online shoppers who want to get the best deals on the latest K-Beauty products.

Because Amazon provides Fulfillment by Amazon services, where Amazon helps business owners sell their products, sellers have low entry barriers. This allows businesses to sell Korean products all over the world in one easy to access site. As a result, K-Beauty brands are willing to invest a lot of marketing costs into Amazon to further boost their sales.

K-Beauty products are also cheaper to produce. Amazon is a very competitive site, and ultimately, cheaper products sell well. A lot of American and European cosmetic brands are more expensive, making them harder to sell on Amazon.

Finally, you will find that K-Beauty products span a variety of categories within the market. Many brands will sell very niche products that attract a wide number of customers. This gives sellers a huge advantage, because this product variety increases their exposure to customers.

Which K-Beauty Brands and Products Sell Best on Amazon?

Because K-Beauty products are so popular on Amazon today, there is an overwhelming amount of established brands to choose from. If you are looking to become an Amazon seller of K-Beauty products, it can be a bit daunting at first to find which brands sell the best. That’s why we’ve compiled a list of the most popular brands on Amazon, as well as some of their most sought-after products.


COSRX is popular for its simple yet effective ingredients, as well as its affordable price range. COSRX products are accessible to a wide range of customers, and customer reviews show that this brand is well-trusted among a wide audience. The two most popular products produced by COSRX are the Acne Pimple Master Patch and the Advanced Snail 96 Mucin Power Essence. Both of these products are top sellers on Amazon due to their effectiveness and affordable price.

2. Elizavecca

Elizavecca is another highly trusted K-Beauty brand that is in high demand on Amazon. Elizavecca produces gently cleansing products that are highly effective across a wide range of skin types. The two best selling Elizavecca products on the market right now are the Milky Piggy Carbonated Bubble Clay Mask and their Collagen Ceramide Coating Protein Treatment.

3. Nature Republic

Nature Republic is popular for its all-natural products and high-quality ingredients. While it is based in Seoul, South Korea, Nature Republic is immensely popular all over the world. Their top selling product is the Soothing & Moisture Aloe Vera Gel. Nature Republic is a leading K-Beauty brand on Amazon because it uses natural, gentle ingredients, and it is easily affordable.

4. Skin1004

Skin1004 is a popular skincare brand whose products contain a special ingredient known as Centella Asiatica, which is harvested directly from Madagascar. All of Skin1004’s beauty products contain gentle and soothing ingredients, and the brand also avoids using common irritants like parabens, alcohol, or artificial coloring. Skin1004’s most popular product is the Zombie Beauty Zombie Pack. Amazon customers actively seek out Skin1004 products because they are made from rare and coveted ingredients.

5. Banila Co.

Banila Co. is a leading brand in K-Beauty products, and it has even won several awards for its high-quality cosmetics. Banila Co. products have clean and beautiful designs, and the brand is highly trusted among customers. For these reasons, it is one of the top selling K-Beauty brands on Amazon. While customers adore every Banila Co. product, the most beloved is without a doubt the Clean It Zero Original Cleansing Balm.


LANEIGE was established in 1994, and today, it remains one of the most sought-after K-Beauty brands. LANEIGE products are cruelty-free, and they use state of the art water technology to make anyone’s skin clean and healthy. LANEIGE’s most popular product is their Lip Sleeping Mask. LANEIGE products disappear fast on Amazon, as the brand is highly coveted by many customers.

7. Innisfree

Innisfree is the leading cosmetic brand in South Korea, and is now successful around the globe. This brand is incredibly popular because it provides products with high-quality and naturally-sourced ingredients. Innisfree products are also priced reasonably, so they are accessible to a large amount of customers. The affordable pricing and recognizable brand make it one of the top sellers on Amazon. Innisfree’s most successful products are their Super Volcanic Pore Clay Mask and their No Sebum Mineral Pact.

8. Neogen Dermalogy

Neogen Dermalogy uses state of the art derma-ceutical research to create innovative cosmetic products. All of their products are cruelty-free and carefully customized to different skin types. The Bio-Peel Gauze Peeling product is Neogen Dermalogy’s most sought-after creation. Neogen Dermalogy is trusted by many Amazon customers who prefer brands that use advanced research and technology.


MISSHA has received glowing reviews for their affordable and effective skin-care and makeup products. Customers love MISSHA for its high-quality products that are also reasonably priced. This brand is also well established on Amazon, making it a top seller of K-Beauty products. MISSHA’s most popular product is their Magic Cushion Cover Lasting SPF 50+.

10. Goodal

Goodal is beloved by cosmetic gurus for their all-natural and medicinal ingredients. These products are created using traditional Korean fermentation, and Goodal avoids using any harmful or irritating ingredients. Amazon customers adore Goodal products for their authenticity and effectiveness. Their best seller is the Green Tangerine Vita C Dark Spot Serum.

The Benefits of Joining UMMA

Establishing yourself as an Amazon seller of K-Beauty products is an excellent way to run a profitable business. Of course, the most effective way to market yourself to your customers is to stay up to date with the latest cosmetic trends and products.

If you are searching for a company that will give you access to the best wholesale K-Beauty products, then look no further than UMMA. We are a globally established wholesale shop that is committed to providing you with all the products you need to support your Amazon business. Whether you’re just starting out or you’re already well-established, UMMA is here to provide the personal assistance you need.

UMMA has locations around the globe, and we offer services in a variety of languages, including English, Korean, Vietnamese, and many more!

Providing You With the Products You Need

UMMA provides top selling products from all of the hot brands we mentioned above, and we’ll help keep your shop up to date by providing you with both popular and trending products. We are partnered closely with the best K-Beauty brands on the market today, so you’re sure to have access to all of the best products.

You can rest easy knowing that your customers will always have access to the latest and greatest beauty products. Furthermore, all of the companies we are partnered with are dedicated to providing supplies of the highest quality. Our partnered brands use premium ingredients that are sure to satisfy your customers. If you work with us, you won’t have to worry about seeking the highest quality products; we’ve already filtered through hundreds of K-Beauty companies and selected the best and top selling brands.

At UMMA, we also focus on making all of our products accessible. Because we are globally established, with numerous offices across the world, we are here to provide you with the latest products no matter where you are located.

We Give You More Than Just a Product

Partnering with UMMA is a unique experience; we’re not just here to provide the products you need to grow your business. We are also dedicated to supplying you with unique tips on growing and sustaining your business. UMMA offers personalized tips just for beauty businesses, because we know that owning a beauty business is a unique experience with its own challenges and opportunities.

Finally, we know that running a store on Amazon requires a different kind of care, which is why UMMA provides specialized services to Amazon. We offer wholesale products at competitive prices, so your business will have an advantage over other Amazon sellers. No matter the size of your business, we will be here to support you every step of the way.

With a partner like UMMA, you will have unlimited access to all of the latest trends to satisfy your customers. You will also be able to source products from the best brands at competitive, wholesale prices. UMMA is dedicated to providing more than the latest and most popular products; we are committed to giving you all of the tools and insight you need to grow your beauty business.

Sign up today and get 50 free UMMA points that you can use on your first purchase!